Staff, Digital Marketing Strategist

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. The Role Justworks is seeking a Staff, Digital Marketing Strategist to own our brand media campaign strategy and drive cohesive, audience-first media experiences across the full buyer journey. In this role, you'll be the internal expert and decision-maker for all things media—translating company priorities into fully integrated campaigns.. You'll lead our agency partnerships on strategy, planning, and budgets across all paid media channels (programmatic, social, CTV, OOH, podcast, and more), while orchestrating big tentpole integrated moments that bring together media, events, community, PR, and creative into seamless brand experiences. Your mission is to ensure Justworks shows up consistently, effectively, and competitively across every paid touchpoint—and to make media a measurable driver of growth. We're seeking a strategic leader with deep media expertise, proven ability to manage agency partnerships and budgets, and the collaboration skills to unite brand, creative, demand gen, and operations around shared campaign outcomes. What You'll Do • Own Brand Media Strategy & Planning : Define and lead media strategy across awareness and brand-building channels, translating company, brand, and marketing priorities into cohesive media strategies that build awareness, strengthen consideration, and support business growth • Manage Brand & Awareness Channels : Partner strategically with our agency partner across OOH, podcast, CTV, programmatic, and more to deliver high-impact awareness campaigns. Own the planning, budgeting, and execution of integrated brand campaigns that build reach and reinforce Justworks' market position. • Drive Integrated Campaign Moments : Conceive and execute big tentpole campaigns that integrate media with cross-functional teams (events, community, PR, comms, field marketing) to maximize brand impact during key corporate narratives and launches. Own the internal alignment and external coordination that makes these moments land. • Build Audience Targeting & Messaging Alignment : Develop and refine our audience targeting framework in partnership with Product Marketing and Marketing Operations. Continuously evolve segmentation and targeting strategies to ensure audiences are right-sized and messaging is optimized across channels. • Ensure Creative, Message & Audience Alignment : Act as the connective tissue between brand strategy and media execution. Ensure creative, message, and audience strategy are aligned across all campaigns and touchpoints—working closely with Brand and Creative teams to optimize storytelling for each channel and audience segment. • Design Measurement & Drive Optimization : Build campaign measurement frameworks that connect brand reach, engagement, and media performance to broader business impact. Establish a culture of testing, learning, and continuous optimization—making data-driven decisions on creative, targeting, and channel mix to improve campaig