Paid Media Manager

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact We are looking for a highly motivated, data-driven Paid Media Manager to own and elevate Axon’s targeted paid advertising strategies. In this role, you will lead end-to-end strategy, execution, and continuous optimization across our paid digital channels. Beyond channel management, you will serve as both an analytical steward and a persuasive creative force, crafting compelling, high-converting ad copy and integrating paid media channels directly into our reporting tools for transparent, real-time ROI tracking. You will work closely with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops teams to build aligned, performance-driven campaigns that resonate with our specialized audiences. If you thrive on finding high-intent opportunities, relentlessly pursuing performance efficiency, and turning analytics into growth, you will play a transformative role in driving Axon's global mission. What You’ll Do Location: Scottsdale, Boston, or Seattle Office (Hybrid Schedule: Mon remote, Tues-Fri in office) Reports to: Head of Digital Marketing Direct reports: None • Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership. • Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms. • Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement. • Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders. • Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency. • Reach niche audiences while adhering to compliance, brand, and platform policy requirements. • Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints. • Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements. • Craft copy that drives conversions. Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization. • Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies. What You Bring • 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns. • Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with a working knowledge of SEO and how it complements paid. • Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms. • Experience int