Growth Marketing Manager

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:b57f291a-6545-4c38-9c66-4fe7cd49506c-0" data-turn-id-container="request-WEB:b57f291a-6545-4c38-9c66-4fe7cd49506c-0" data-testid="conversation-turn-2" data-turn="assistant"> Role Overview Cresta is looking for a Growth Marketing Manager who thrives on creativity, innovation, analytical rigor, and strategic thinking, not someone looking to run an existing playbook. This role happens to live in paid and digital (LinkedIn Ads, Meta Ads, Google Ads), but the job is to build and own a growth thesis, not to babysit ad accounts. We care more about your ability to reason from first principles and move fast than about whether you've spent years in a specific channel. If you come from a demanding, analytical field such as investment banking, consulting, or a technical or quantitative discipline, and you're hungry to build a career in growth marketing, we want to hear from you. Responsibilities • Own the pipeline and acquisition number for your channels and decide what to double down on and what to pull back. • Build a growth thesis for our paid and digital mix from first principles, and bring new bets to the table rather than waiting to be told where to focus. • Lead paid social across LinkedIn and Meta Ads and a focused paid search program alongside it. • Partner with our brand designer on ad creative, pushing the quality bar and staying current on what's working. • Monitor campaign pacing against budget and pipeline goals, flagging issues proactively and knowing when to kill something versus double down. • Leverage AI tools and audience enrichment platforms (including Clay) to build precise targeting, automate workflows, and drive output at a lean-team scale. • Collaborate cross-functionally with demand generation, content, creative, sales, etc. Qualifications • A track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co-founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar), with genuine interest in growth marketing. We evaluate on outcomes, not pedigree. (Strong traditional digital marketing backgrounds will also be considered.) • Quantitative fluency; a math-first brain that reasons about performance from the data. • Demonstrated creativity and original thinking: evidence you generate ideas rather than default to convention. • Strategic mindset: able to connect day-to-day execution to broader business goals, and a sense of ownership over the number, not just the tasks. • High motor wi