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Sponsorship unknown
No register record and no sponsorship wording in the posting. Worth asking the employer before investing significant time.
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About the role
At AstraZeneca, we are united by a common purpose: to push the boundaries of science to deliver life-changing medicines. Every day, we make a difference by delivering potentially life-changing medicines to millions of people worldwide. Our purpose is results-oriented and so is our approach. Becoming a more agile and creative company means building a dynamic, inspiring culture where we celebrate diverse, bold thinking, are curious, creative, and open to new insights and ways of working.
What you will do?
The Diagnostics Lead will work very closely with the Marketing Manager / Business Unit Director to deploy and adapt the AZ brand strategy to the local market, including tactics and execution.
Ensures timely, high quality in-market companion diagnostics / testing solutions to enable optimal treatment throughout the patient journey. Develops strategic and long-term partnerships with relevant Oncology stakeholders and decision makers in the complex Oncology ecosystem, based on a deep scientific understanding of diagnostic tests and the clinical operational issues on the testing pathway, enabling tailored testing solutions to be developed.
Responsibilities:
Develops strategic partnerships
• Assesses different testing options in the markets and select and qualify diagnostic partners and testing labs
• Identifies and collaborate with national diagnostic and clinical opinion leaders to identify, design and execute activities to optimise the provision of diagnostics associated with the respective brands
• Removes barriers to testing through collaborative partnerships with diagnostic companies, lab networks, KOLs and HCPs
Develops diagnostic strategy
• Develops, evaluates and delivers the national diagnostic strategy for the current and future Oncology products, play a role in shaping national policy
• Generates diagnostics-related insight to shape national brand strategy and tactics
• Monitors and propose improvement plans for diagnostic related brand performance
• Ensures in-market companion diagnostics / testing excellence for all product launches, including market readiness evaluation to inform go/no go decisions
Supports testing by improving the testing environment
• Supports in-market registration / regulatory approval of future companion diagnostics / other testing solutions as required
• Identifies issues in current testing landscape and working with external stakeholders to develop solutions to remove or minimize diagnostic barriers to therapy use, e.g., by optimizing testing pathways
• Works with P&MA to identify innovative access / reimbursement solutions for companion diagnostics
Build capability in internal and external stakeholders
• Acts as subject matter expert for internal and external stakeholders
• Delivers diagnostic related educational initiatives including meetings, exhibitions, congresses/symposia, digital activities
• Engages with, lead and partner with all members of the cross-functional team on all diagnostic related activities to ensure AZ's Oncology products' launch readiness and optimal launch of therapy
• Provisions key inputs to P&MA strategy build and implementation including pricing and reimbursement cases for therapy and associated diagnostic tests
Knowledge, Skills & Experience:
• Medical/pharmacy degree
• Experience of broad range of diagnostic, pathology and therapeutic marketing in the pharmaceutical industry
• True understanding of market-specific diagnostic / testing environment and Oncology ecosystem
• Strong communication and influencing skills, ability to engage and collaborate with relevant stakeholders, to present credibility, build and maintain trustful and mutually beneficial relationships
• Team player, understands is part of a cross functional team and contributes f
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