UCANZ Marketing Operations, Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! UCANZ Marketing Operations, Senior Manager POSITION PREMISE The UCANZ Marketing Operations, Senior Manager is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready and successfully delivered marketing activity across the United States, Canada, Australia, New Zealand and South Africa. The role owns the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll’s global capabilities across Integrated Planning, Campaign Operations, Marketing Production, Global Localization and Marketing Delivery. This leader ensures campaigns are operationally planned, assets are produced and localized to regional requirements, dependencies are managed and final materials are delivered accurately and on time across relevant channels and partners. A critical responsibility is end-to-end management of marketing localization across UCANZ. The Sr. Manager coordinates translation, transcreation, cultural adaptation, versioning, approvals, quality checks and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Global Localization on standards, technology, vendors and quality frameworks. The role reports to UCANZ Regional Marketing leadership or the designated Regional Operations leader and works closely with Campaign Operations, Marketing Production, Marketing Delivery, Regional Marketing, Title Marketing, Brand Management, Creative Services, Partnerships, Social, CRM, Paid Media, Content, Curation & Programming and global centers of excellence. Success requires exceptional organization, operational judgment, strong communication and the ability to scale consistent processes while representing UCANZ market, channel, language and cultural needs. The role will ideally be based in Los Angeles or San Francisco. KEY AREAS OF RESPONSIBILITY UCANZ MARKETING OPERATIONS & EXECUTION • Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, localization needs, dependencies and delivery schedules. • Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch. • Coordinate multiple campaigns, markets, asset types, stakeholders and deadlines while maintaining clear ownership and accountability. • Establish operating standards that enable accurate, timely and scalable execution across UCANZ channels and partners. • Anticipate execution risks, surface decisions and proactively remove blockers that could affect quality, timing, budget or campaign activation. REGIONAL INTEGRATED PLANNING • Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans. • Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints. • Provide early visibility into local requirements, resource constraints, localization lead times, partner specifications and execution risks. • Coordinate planning inputs across Regional Marketing, Content, Social, CRM, Paid Media, Partnerships, Brand, PR and other stakeholders to