Content Marketing Lead, Insights

BUILD A SAFER WORLD. TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure. TRM Labs is building the content engine that makes the market see TRM as the authority on crypto crime and financial-crime intelligence. As Content Marketing Lead for Research & Insights, you will turn the work of our Insights team into reports, articles, and campaigns that customers, journalists, and the wider crime-fighting community read, cite, and act on. You will own a proactive plan for which research stories TRM tells, when, and for whom, and make sure each one reaches the right audience. The impact you will have: - Set the research content agenda. Build and own a proactive editorial plan with the Insights team that decides which findings become flagship reports, blog posts, social content, or media pitches, using AI to scan the research pipeline and surface the stories worth telling. - Turn research into a content engine. Carry findings from concept to published, distributed content and handle roughly 1 to 3 pieces a week, using AI workflows across review, drafting, and repurposing so quality holds as volume grows. - Decide the argument, then let AI accelerate production. Shape and pressure-test each narrative and its data yourself, then use AI to draft variants, headlines, and channel-specific cuts so more of your time goes to judgment and less to production. - Own distribution for everything you produce. Plan how each piece reaches its audience before it publishes, push it across owned, paid, and earned channels, and use AI to tailor it for social, the newsletter, and executive voice. - Grow TRM's search and AI-citation visibility. Produce the content that makes TRM the cited authority on priority themes, and use SEO and GEO tooling to find gaps and measure what moves. - Support media outreach. Work alongside TRM's head of Comms on journalist outreach for research releases, feed what you learn from coverage back into the content plan, and tune what works for the next release. What we're looking for: - 5+ years of B2B content marketing, editorial, or research-communications experience, with a portfolio of data- or research-based point-of-view work. - An AI-native approach: you use AI across research review, drafting, repurposing, and optimization, and you build workflows others can reuse. - Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft. - Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests. - A distribution mindset, with comfort using AI and analytics to measure and improve how content performs. - The ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences. About the Team: - You will join Content & Brand Marketing within GTM Marketing, working hand in hand with the Insights team in Primary Intelligence and with Demand Gen and Comms. - The work is dedicated to data and research-based storytelling: TRM's credibility depends on the market seeing our intelligence and domain expertise, and this role scales that output. - It is a small, senior, AI-native team that expects ownership, pace, and strong judgment, and gives you real latitude to decide what TRM should be known for. - The hard part is intellectual: challenging resea