Burson | Account Executive, Japan

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About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. ACCOUNT EXECUTIVE About Burson Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The Role: As an Account Executive you are expected to actively be involved in the day to day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. CORE JOB RESPONSIBILITIES & REQUIREMENTS Client Service: • Stay updated on all your clients, their industries and competitors by actively reading articles, press materials, marketing collateral and strategy documents. • Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients. • Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc. • Know how to use the Burson proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network. • Know the Burson research and measurement methodologies and implement research and measurement tools to support the account team in IC programs. • Understand the media landscape and be able to help develop and customize media lists for your clients. • Build media relationships and be able to leverage relevant knowledge to benefit your clients. • Assist in press materials development and support the preparation of press events. • Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels. Business Development: • Be an active listener during client meetings. Every client meeting can lead to opportunities to grow

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