Burson | Account Manager, Japan

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About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. ACCOUNT MANAGER About Burson Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company—powered by exceptional talent and our agentic marketing platform, WPP Open—to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The Role As an Account Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson’s performance by managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, helping generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. Core Job Responsibilities & Requirements Client Service • Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic and integrated communications programs that complement the client’s business objectives and deliver results. • Be a source of creative ideas and effectively use Burson proprietary tools like Creative Catalyst Network and Digital Catalyst cards. • Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team. • Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints. • Manage client relationships and be the client’s key contact, counselor and strategic thinker. • Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press releases, etc. • Be able to support the senior managers and leaders in resolving client issues. • Maintain a strong rapport with journalists, bloggers and media members who cover your clients’ industries and businesses to optimize channels. • Help develop media strategies, write pitch letters and respond to media queries. • Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities. • Support the digital media strategy

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