Senior Copywriter, Integrated Campaigns Creative

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience The Global Brand & Creative team within Marketing is responsible for bringing the Salesforce brand to life across our full portfolio of marketing and creative work. From building global brand and demand generation campaigns to creating experiences like Dreamforce, our multidisciplinary team of designers, copywriters, strategists, producers, project managers, and creative leaders partners across the organization to deliver impactful, brand-defining work. The Integrated Campaigns Creative team translates Salesforce’s products, technology, and customer moments into compelling cross-channel creative experiences and stories. As Creative Lead, Integrated Campaigns Creative, you will support creative development for Salesforce’s Missionforce marketing, serving as a key creative partner to Product Marketing (PMM) and the teams responsible for engaging Missionforce customers and audiences. Missionforce is Salesforce’s AI-powered platform for government, public sector, defense, and national security organizations. By bringing together trusted AI, data, and cloud technology, Missionforce helps agencies modernize operations, improve service delivery, and drive better outcomes for the communities and missions they serve. This is a hands-on manager role for a copywriter by craft—an exceptional writer and conceptual thinker with a strong visual sensibility. You will develop a multidisciplinary team of designers and copywriters while staying close to the work: writing, shaping narratives, developing concepts, and partnering with designers to bring integrated ideas to life. You and your team will translate Missionforce business priorities, product strategies, and customer needs into compelling creative across campaigns, digital, social, content, and events. You will partner with Missionforce Marketing, Creative leadership, Creative Operations, and agency partners to prioritize work, maintain a high creative bar, and thoughtfully leverage emerging AI tools to accelerate the creative process. What You'll Actually Be Doing • Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance. • Partner closely with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative. • Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving. • Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work. • Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency. • Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences. • Partner with Creative Operations and Creative l