Senior Growth Marketer, 0-to-1 (12-months Fixed-Term Contract – Renewable)

Good Systems is the parent company behind Goodnotes, where millions of people capture and develop their ideas. Goodnotes is where we started, and it’s now the foundation for a growing family of products. By reimagining how we interact with information, we’re bringing together human creativity and the breakthrough capabilities of AI. We build products that help people turn good thinking into good work. Our Values Dream big • Be visionary, strategic, and open to innovation Build great things • Work in service of our users, always improving and pushing higher Operate like an owner • Take responsibility with bold decision-making and bias for action Win like a sports team • Be trusting and collaborative while empowering others Learn and grow fast • Never stop learning and iterate fast Share our passion • Share ideas and practice enthusiasm and joy Be user obsessed • Empathetic, inquisitive, practical About the role We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users. You'll find the channels that work and scale them. You'll own acquisition end to end (positioning, messaging, launch, channels, creative) and do much of the work yourself, using AI to move at a pace a traditional team can't. This is a huge opportunity to be a key driving force behind our newest AI bets. • This role will be required to work on-site, 4 days per week in our London Paddington office • This is a 12-month fixed term contract, renewable • This role does not include visa sponsorship This is the role for you if you're excited to work on: • Experiment with channels and tactics, and learn fast what's worth investing in • Drive initial traction for a brand-new product with little budget and no built-in audience • Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid • Shape positioning and messaging for products still taking form, and test them in market • Produce copy, landing pages, video, creative, outreach and analysis yourself, and know when to bring in specialists • Set up your own funnel measurement and run weekly experiments • Feed what you learn back to Product and leadership What you need to be successful: • You're creative, hands-on and happy to get into the weeds, take ownership and experiment • You've taken a product from 0 to its first users and can show exactly how • You're T-shaped: deep in one or two channels, competent across the rest • You use AI daily and can name specifically what it replaced in your workflow • You're comfortable with ambiguity, think in numbers and write well What Would be helpful but not required: • You have prosumer or PLG experience, plus creator and community experience • You build in public and have an online presence • Seniority matters less than mindset The interview process: • Talent Intro Call: A conversation with our Talent Acquisition team to dive into your experience, what motivates you, and why you're interested in joining Goodnotes. • Hiring Manager Interview: A deeper dive into your professional background, your preferred ways of working, and the specific impact you'll have within the team. • Role-Specific Assessment: A live session in our London Paddington office, focused on the core skills for this role. • Values-Based Panel Interview: A conversation with 2-3 team members centred on our company values. We'll discuss past experiences to see how your approach aligns with our culture. • AI Literacy: As an AI-first company, we'll meet with one of our AI champions to discuss your curiosity, understanding, and practical use of AI tools in your daily workflow. What's in it for you: • Customized Growth & Well