Manager of Product & Data Analytics

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! We have an opening for a Manager of Product Data & Analytics to lead, mentor, and empower a high-impact team of product analysts. In this role, you and your team won't just report on what is happening in our product—you will help us understand why , and drive the strategic consensus on what we should do about it . About The Role Data can tell us that conversion fell. Your team’s job is to tell us why. Did we impact the product experience? Did the acquisition mix change? Did we bring in lower-intent customers? Did pricing or an onboarding change alter behavior? Did instrumentation change? Is an aggregate metric hiding materially different results across channels, platforms, cohorts, or customer segments? This is a leadership role for a battle-tested product problem solver who leads from the front. You will build a culture of analytical rigor and partner closely with leaders across Product, Design, Engineering, Growth, Marketing, and Finance to diagnose performance, evaluate launches, and shape our product roadmap. Our data is accessible through Snowflake and modern AI tooling, including Claude Code. As a manager, you will elevate your team’s execution, ensuring they frame the right questions, interrogate data rigorously, recognize when the obvious answer is wrong, and turn evidence into clear, decisive recommendations. What You'll Do • Lead and Develop the Team: Build, coach, and mentor a high-performing team of product analysts. Foster an environment of high agency, intellectual curiosity, continuous learning, and career development. Set a high bar for analytical quality, business impact, and storytelling. • Drive Strategic Product Decisions: Partner directly with Product, Engineering, and Business leaders to translate strategic questions into analytical agendas. Manage the analytics backlog, balance reactive requests with proactive deep-dives, and ensure the team is focused on high-leverage opportunities. • Find the Mechanism, Not Just the Movement: Guide your team to investigate changes in activation, engagement, conversion, retention, and monetization until they understand the root drivers. Teach them to separate underlying product performance from shifts in acquisition volume, quality, mix, seasonality, and confounding factors. • Instill Statistical & Methodological Rigor: Ensure the team accounts for Simpson's paradox, selection effects, survivorship bias, denominator changes, and instrumentation issues. Champion causal inference, rigorous experimental design (A/B testing), and proper statistical standards across all product evaluations. • Build the Product Measurement Foundation: Oversee the definition and governance of trusted KPIs, leading indicators, metric trees, and customer segments. Work with Engineering and Product to establish telemetry and telemetry standards before products ship. • Elevate Data Storytelling & Stakeholder Communication: Ensure complex analyses are translated into clean visuals, intuitive concepts, and actionable recommendations. Serve as a key voice in leadership discussions, including when the evidence challenges the prevailing narrative. • Scale Analytical Leverage through AI: Drive the adoption of modern AI-native workflows