Associate Manager, Cross-Functional Influencer Campaigns

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu We’re hiring an Associate Marketing Manager to help shape influencer campaigns that work across teams at Instacart. This person will plan and run creator programs tied to retail partnerships, CPG co-marketing, and paid programs, ensuring creator content performs across organic and paid channels. Influencer is a growing part of how Instacart shows up in culture and drives business results. This role connects creators to the teams that need them: Brand Marketing, Paid Social, Organic Social, Product Marketing, CPG Co-Marketing, and Retail Marketing. By building trusted creator relationships and repeatable processes, this person will help us run more programs, with better content and clearer results. Twelve months from now, this person will have run a full calendar of cross-functional creator campaigns, built a reliable bench of creators and talent representatives, and given partners a clear view of what creator investments deliver. This is a remote-based role reporting to the Senior Manager, Influencer Marketing & Brand Activations. What you'll cook up in your first year This is an opportunity to own the creator side of Instacart’s biggest campaigns and make creator partnerships easier for every team to use. • Lead cross-functional influencer campaigns: Plan and run creator programs with CPG Co-Marketing, Retail Marketing, Partnerships, Paid and more, including grocery and retail category collaborations, CPG mailers, and sponsored creator programs. Manage each campaign from concept through launch and reporting. • Bring an established network and keep growing it: Come in with trusted relationships across creators, talent managers, agents, and influencer agencies, and keep expanding that network to give Instacart access to established and emerging talent. • Connect creator content to paid and organic: Work with Paid and Organic Social to identify high-performing creator content to boost or repurpose, coordinate asset delivery, cut-downs, and platform requirements, and track usage rights so teams know when assets are cleared to launch or sunset. • Measure and report: Track campaign performance across engagement, reach, and conversion metrics, partner with Analytics to measure effectiveness, and share monthly reporting on creator, creative, and trend insights that shape future programs. • Keep Instacart ahead of creator culture: Spot emerging talent, formats, and social trends, and turn them into timely partnership ideas for the teams you support. How You’ll Spend Your Time: • 50% Cross-Functional Campaign Execution: planning and running influencer programs with partner teams, including se