AI Product Manager, Growth Marketing

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE: Truly unique opportunity to shape and scale self-optimizing paid marketing systems for Growth. This role exists to turn our performance marketing experimentation program from a prototype into the operating system. The opportunity calls for deep paid-growth expertise and a strong grasp of how channel mechanics, audiences, creative, measurement, experimentation, and automation fit together. You’ll set the strategy and operating model, and guide the agentic infrastructure that brings it to life. You’ll partner with BizOps, Strat Fin, Growth, Ecosystems, and Marketing across Meta, LinkedIn, Google, and ChatGPT, interpreting always-on geo, cohort, creative, and spend signals in context. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days. WHAT YOU'LL ACHIEVE: - By day 90: - Map how geo, audience, creative, spend, measurement, experimentation, and platform constraints interact; establish an operating model that turns those signals into hypotheses, tests, and clear kill/scale decisions, with agents supporting execution. - Build a deep understanding of onboarding and activation, and how paid acquisition connects to downstream user quality; partner with Growth PM and Ecosystems PM on meaningful improvements. - Establish how AI and agents can strengthen the end-to-end decision system—from analysis and hypothesis generation to creative and audience development, experiment QA, and reusable workflows—improving decision quality, not only execution speed. - By the end of year one: - Graduate the program from managing the experimental budget to managing the majority of paid spend, while maintaining efficiency and Notion’s quality bar for ad creative. - Establish stronger measurement and a clear, connected view of which experiments move which metrics, why they work, and how results vary by user cohort; use that understanding to shape more personalized experiences. - Turn the system into a repeatable model for Demand Generation, raising the standard for experimentation, measurement, and agentic marketing infrastructure across the organization. SKILLS YOU'LL NEED TO BRING: - Strong systems fluency across APIs, automation pipelines, and agentic systems. You can see how platform integrations, data, measurement, workflows, and constraints fit together; shape sound architecture and tradeoffs; and partner credibly with technical teams to make the system reliable. - Deep paid-growth subject matter expertise across platforms such as Meta, LinkedIn, and Google. You understand how channel mechanics, budgets, audiences, creative, and performance interact, and can