Digital Web Research Analyst

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands. About the Role Veeam is looking for a Senior Digital Experience Research Analyst to shape how millions of technology decision-makers experience us online. Sitting at the intersection of research, analytics, and digital strategy, you will own the full research lifecycle, from early discovery and user interviews through experimentation, measurement, and optimization, building the evidence base behind decisions across our global web presence. This is a role about bringing data to life: turning behavioral signals, test result s, and user voices into narratives that move executives to act. You will work with significant autonomy, influence strategy at the executive level, and partner across marketing, corporate technology, and creative services to make sure every digital experience is built on insight rather than assumption. What You’ll Do • Define and own the user research strategy and roadmap, scaling research frameworks, standards, and best practices across teams • Lead qualitative and quantitative research initiatives, including user testing, interviews, surveys, competitive benchmarking, and expert reviews • Analyze behavioral data and user feedback to uncover insights, friction points, and opportunities that shape product and design decisions • Define and evolve the web measurement strategy, monitoring user behavior and performance and reporting through dashboards and executive presentations • Own the experimentation program, including A/B and multivariate testing, partnering with design, product, and development teams to validate hypotheses and improve conversion and engagement • Craft data stories that pair quantitative evidence with user voices, setting the bar for how insight is visualized and presented • Build and maintain scalable research documentation and insight repositories so findings stay accessible and reusable across teams Technologies You’ll Work With • Adobe Analytics and Customer Journey Analytics • Adobe Target for personalization and testing • UserTesting for qualitative research • Microsoft Clarity for scroll maps, heatmaps, and session recordings • Survey and interview tools What You’ll Bring • Four or more years of experience, or equivalent skill, in user research, digital experience, conversion optimization, or a related field • Proven experience defining and leading research strategy and programs • Strong expertise in qualitative and quantitative research methodologies • Hands-on experience with Adobe Analytics and Customer Journey Analytics, and with Adobe Target for personalization and testing • Demonstrated data storytelling ability, with examples of readouts that changed a decision • Strong understanding of user-centered design principles and familiarity with accessibility standards • Highly analytical and strategic, with the ability to influence cross-functional teams and drive alignment across a matrixed organization Bonus Skills • Experience with large-scale websites or digital platforms, particularly business-to-business • Experience with qualitative research and behavior tools such as UserTesting, Microsoft Clarity, and Hotjar • Exp