Senior Growth Marketing Manager

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are seeking a dynamic and results-driven Senior Growth Marketing Manager to join our Growth Marketing team. This individual contributor role focuses on driving self-serve onboarding, user conversion, monetization, and account expansion by leveraging Product-Led Growth (PLG) and lifecycle marketing principles. In this role, you will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches. You will work closely with cross-functional teams to design high-impact in-product placements, run continuous experimentation, and optimize the user journey to maximize customer lifetime value and drive revenue growth. What You'll Actually Be Doing • Lifecycle Strategy & Campaign Development:Design, execute, and scale lifecycle marketing strategies and campaign development targeting onboarding, conversion, and expansion funnels.Build and optimize personalized onboarding journeys to accelerate time-to-value and enhance early product adoption.Plan, launch, and manage targeted promo campaigns and promotional strategies to boost conversion rates and pipeline expansion. • In-Product Placements & PLG Initiatives:Define and manage in-product placements, messages, and experiences to guide users toward key feature discovery, activation, and self-service upgrades.Lead product launch support from a growth perspective, crafting GTM experiments and lifecycle touchpoints for new product and feature rollouts.Work closely with Product, Sales, Marketing, and Operations teams to streamline value realization and monetization across the customer journey. • Experimentation & Optimization:Own and execute an ongoing experimentation roadmap (A/B testing, messaging, friction reduction, trigger-based flows) across the customer journey to improve activation and adoption rates.Define, track, and analyze key metrics to evaluate the effectiveness of growth and expansion campaigns, driving continuous performance improvement. • Cross-Functional Leadership:Partner with Product Management, Design, Data/Analytics, and Sales to ensure strategic alignment on shared acquisition, adoption, and retention goals.Influence product priorities and in-app messaging frameworks by bringing growth experiment insights and customer lifecycle data to the table. You're Our Person If... • 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles. • Proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies. • Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem. • Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms. • Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing). • Strategic thinker capable of balanci