Marketing Automation Manager - Canada, Spain, India

Headquarters: Remote Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. WHAT IS IN IT FOR YOU You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits: • Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…) • Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays • Personal development fund for courses, books, conferences, and material • The annual international team-building trip, quarterly and monthly online get-togethers • As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules • An international team that loves to have fun at work and works hard together to accomplish shared goals JOB SUMMARY Storyblok is hiring a Marketing Automation Manager to own the top of funnel systems and the campaigns that run through them: Pardot, the forms on the Storyblok website, list uploads, Clay, and the nurture programs, sequences and webinar flows built in Pardot. The role sends the campaigns, loads the lists and builds the forms day to day, and turns that repeat work into templates and automations so more of the week goes to lead scoring, routing, data quality and reporting. Sitting within Revenue Operations, this role works across Demand Generation, Events, Content, Partner Marketing, Sales Development, Sales Operations and Analytics, in a lean data team where the person pulls their own numbers and builds their own reports. ESSENTIAL JOB FUNCTIONS • Campaign operations • Build and send list emails and sequences in Pardot and Knak: webinar invites and follow ups, quarterly enterprise and marketer sequences, review asks, partner and event emails. • Build and run the nurture programs in Engagement Studio (welcome, post webinar, gated content, re-engagement), each by segment and lifecycle stage, and rebuild them as results come in. • Set up webinars end to end: registration form, Zuddl to Pardot sync, campaign IDs, reminders and follow up. Build form handlers, autoresponders and landing page forms on the Storyblok website. • Load lead lists from events, content syndication and paid social with the right campaign, source and consent, and run the request board: intake, SLA, QA before launch. • Run optimization: Test subject lines, send times and content on every sequence, and personalise by segment, industry and stage. • Marketing systems and integrations • Administer Pardot and its Salesforce sync: users, connectors, field mapping, campaign member status. • Own the links between Pardot, Salesforce, the website, Zuddl, Knak, Meta and Google Ads, and keep them documented. • Run Clay: enrichment waterfalls, list building, and the signal tables that feed BDR routing. • Evaluate, buy and renew the marketing tools. • Lead flow, scoring and routing operations • Own lead scoring and grading, reviewed each quarter against what converts. • Own lifecycle stages (MQL, SAL, SQL) and the handoff rules to BDRs and AEs. • Bring self serve signups and product usage into scoring and lifecycle, so PLG and enterprise leads run through 1 flow. • Data quality and reporting • Own the sync between the warehouse, Pardot and Salesforce in both directions: enrichment and usage in, campaign results out. • Keep the database clean: ded