Program Delivery Lead

Blend is the delivery partner for Charter Communications' household intelligence platform. The program turns aggregated, privacy-protected signals from Charter's broadband, connected-device and video businesses into household-level audiences, insights and measurement for advertisers, agencies and data partners. Blend's team designs and builds the platform with Charter's Intelligence Ventures group and helps take its products to market.  Spectrum Reach, Charter's advertising sales business, is the platform's first and most important commercial channel. Reach sells local, regional and national advertising across linear, addressable and streaming TV, news, sports and digital to thousands of advertisers, most of them local, and through agencies, partners and its own political desk. It already builds custom audiences in its own tools and activates them through its ad-serving and programmatic partners. The question for this role is how the program makes that business better: new audiences Reach cannot build today, sharper targeting, faster planning and stronger proof of results.  About the role  The Spectrum Reach Program Lead is Blend's main point of contact between Spectrum Reach and the new program. You will own the relationship day to day, learn how Reach sells, plans, builds audiences, activates and measures campaigns today, and work out where Latis adds the most value. You will turn that into a coordinated program: prioritized use cases, pilots with measurable results, enablement for Reach sellers and agency partners, and clear requirements back into the platform's product teams.  Today the work with Reach happens case by case. This role exists to give it structure, so Reach gets consistent value from the platform and the platform roadmap reflects what Reach's sellers and clients need. It is a senior, client-facing role. Executive presence, credibility with media sellers and agencies, and the ability to translate data products into commercial value matter more than hands-on technical skill, though you must be fluent enough in data, identity and ad tech to judge what is feasible.  What you'll do  Own the Spectrum Reach relationship for the platform • Act as the single point of contact between Spectrum Reach and the platform's program for Blend, with a regular operating cadence (working sessions, status, escalation).  • Build working relationships across Reach's sales, product and platforms, audience and data, ad operations, yield, research and measurement teams, and its in-house agency and partner agencies.  • Represent Reach's needs in the platform's program and product planning, and represent the platform in Reach planning and client conversations.  Understand how Reach works today  • Map Reach's current workflows end to end: how sellers take a brief, how audiences are built and sized, which data sources and identity matching are used, how audiences are activated across linear addressable, streaming and programmatic, and how campaigns are measured and reported.  • Identify where the process is slow, manual or limited by data, and where clients ask for things Reach cannot yet offer.  • Keep a current view of Reach's priorities, product launches, sales targets and client mix so Latis work lines up with them.  • Understand how Reach sellers are measured and paid, and who buys what. Reach sells to media buyers, while many of the platform's buyers sit in insights, CRM and marketing leadership. Shape the packaging and selling motion so it works for both.  Make the platform deliver value to Reach  • Run the Spectrum Reach beta program for the platform: choose use cases and pilot advertisers with Reach, set success criteria up front, and coordinate the work through to results.  • Design pilots that prove value rather than asse