Workshop Sales Representative - Dallas Metro Area

Key Responsibilities • Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth. • Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions. • Identify, qualify, and onboard new Workshop Partner prospects while increasing participation in the eXtra and Workshop Partner loyalty programs through clear benefit communication and ongoing account support. • Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways. • Support execution of field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives. • Capture accurate shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools. • Provide market intelligence from the field, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback. • Partner closely with internal Bosch teams, distributors, agencies, and sales leadership to coordinate follow-up, resolve issues, and support territory objectives. • Maintain a disciplined territory routine, including route planning, visit prioritization, timely reporting, and completion of assigned follow-up tasks. Core Competencies • Strong field sales and relationship-building skills with the ability to engage shop owners, service managers, technicians, distributors, and internal stakeholders. • Strong written and verbal communication skills, with the ability to clearly convey information, listen effectively, and tailor messaging to workshops, distributors, and internal stakeholders. • Ability to communicate Bosch value clearly and confidently across parts, diagnostics, tools and equipment, training, programs, and service solutions. • Comfortable working independently in the field, managing a territory, prioritizing visits, and maintaining a consistent cadence of shop engagement. • Strong consultative approach with the ability to identify workshop needs, ask effective questions, and connect customers to the right Bosch solutions or next steps. • Proficiency with digital tools, CRM/reporting systems, mobile applications, and data-entry processes used to document visits, opportunities, and follow-up activity. • High attention to detail and accountability for timely, accurate reporting, clean customer data, and completion of required follow-up actions. • Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events in a professional and customer-focused manner. • Adaptability, professionalism, and resilience when working in a fast-paced field environment with varied customer needs and market conditions. Required • 3-5 years of proven sales experience, preferably in the automotive aftermarket. • Technical understanding of diagnostic and workshop equipment. • Valid driver’s license required; must be able to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events. Preferred • Experience with workshop business models. • Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills. • Bachelor’s degree in business, engineering, or related field. • Fluent in local language(s), verbal and written. Equal Opportunity Employer, including disability / veterans. All your information