Go-to-Market & Industry Marketing Manager

AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth. The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market. KEY RESPONSIBILITIES Industry Go-to-Market Execution • Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets. • Develop and maintain industry messaging, value propositions, customer stories, and sales collateral. • Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets. • Support industry-specific product launches and commercialization initiatives. Customer & Market Intelligence • Conduct customer interviews, market research, and competitive analysis to support go-to-market planning. • Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning. • Translate market insights into messaging, campaign recommendations, and customer-facing content. • Maintain industry personas, use cases, and supporting documentation. Sales Enablement • Develop sales plays, battle cards, presentations, customer proof points, and enablement materials. • Partner with Sales and Business Development to support strategic account planning and executive meetings. • Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs. • Support development of case studies, testimonials, and industry-specific success stories. Campaign & Program Execution • Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives. • Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns. • Coordinate cross-functional activities supporting strategic growth initiatives. • Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation. Cross-Functional Collaboration • Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services. • Support multiple strategic initiatives as business priorities evolve. • Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness. QUALIFICATIONS • Bachelor's degree in Marketing, Business, Communications, or related field. • 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles. • Experience developing customer-facing marketing content and sales enablement materials. • Strong understanding of enterprise buying processes and customer journeys. • Excellent written communication, presentation, and storytelling skills. • Experience managing multiple cross-functional projects simultaneously. • Strong analytical skills with the ability to translate customer and market insights into actionable marketing p