Lead, Performance Media

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience. The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. We are proud of: • The work we do and the innovation we drive • Our values of share, care a nd dare • Our borderless, global framework, which enables seamless collaboration The role As a Lead, Performance Media , you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8 - 10 years of experience, a growth mindset and a drive to make a lasting impact. You'll own the strategic direction, quality, and growth of performance media across a portfolio of complex client engagements. This role is ideal for a seasoned media leader who combines deep omnichannel expertise with strong people leadership, commercial acumen, and a forward-looking mindset—including a clear vision for how AI-enabled tools, automation, and intelligent workflows can transform how media is planned, activated, measured, and scaled. Reporting to the Media Director, this position serves as the senior link between media leadership, clients, and delivery teams—managing up by shaping practice strategy, client growth, and executive-level performance narratives, while managing down by leading, developing, and scaling a team of Senior Performance Media Managers and junior planners and buyers. You’ll drive integrated, omnichannel thinking across programs, ensuring paid media is connected with experience, creative, strategy, data, and commerce efforts. You’ll be accountable for the overall performance, profitability, and innovation of media programs across paid digital and broader omnichannel touchpoints, setting standards for excellence, championing responsible AI adoption across the team, and ensuring media consistently delivers measurable business outcomes for our clients. You will thrive in this role if you are: • A curious problem solver who challenges the status quo • A collaborator who values teamwork and knowledge-sharing • Excited by the intersection of technology, creativity and data • Experienced in Agile methodologies and consulting (a plus) Role responsibilities Media Strategy & Omnichannel Planning • Set the strategic direction for performance media across client portfolios, spanning paid search, paid social, programmatic, video, CTV, retail media, and emerging platforms, with an understanding of how traditional and offline channels fit into the mix. • Translate client business and growth objectives into integrated, full-funnel, omnichannel media strategies that connect brand, performance, and customer experience goals. • Oversee audience-led planning, testing roadmaps, and budget allocation frameworks, incorporating AI-supported planning, forecasting, and scenario modeling. • Review and approve media plans developed by the team, ensuring strategic rigor, quality, and alignment with client objectives. • Lead senior-level presentations of media strategy, rationale, and performance to client stakeholders and internal leadership. Media Buying, Activation & Partner Management • Own strategic relationships with key media partners and platforms such as Google, Meta, Amazon, TikTok, DV360, and The Trade Desk, leading negotiations for value, priority access, and betas. • Provide oversight of campaign activation, optimization, and budget