Principal CRM Consultant

Who Are Massive Rocket? Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we’ve grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you’re excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you’ll feel right at home here. Every role at Massive Rocket is entrepreneurial. The people who thrive here don’t just focus on their own remit — they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We’re building a culture of ownership, collaboration, and growth, and we’re looking for people who want to make a real impact. Who Are We Looking to Add to Our Team? We’re looking for a Principal CRM Consultant to be one of Massive Rocket’s leading technical and strategic experts. When the way forward isn’t clear, the team will turn to you. You’ll set the standard for high-quality CRM work across the department, and you’ll turn your expertise into training, frameworks and IP that everyone uses. You’ll spend most of your time on client work, acting as the senior technical and strategic lead on one or two accounts. You’ll be responsible for the impact those clients see, and you’ll be able to show it in commercial terms. You’ll also lead your discipline across the whole delivery team. This is a long-term senior specialist role. You won’t progress into people management. You’ll progress by deepening your expertise and widening your influence across Massive Rocket. You’ll report to a Lead Consultant, the Head of CRM or the CRM Director, depending on your accounts. You’ll work closely with Account Management, Project Management, Sales and senior client stakeholders. What Will You Do? • Solve the complex technical and strategic problems others can’t, and own the quality bar on your accounts • Bring deep expertise in areas that make a real difference to clients, such as experimentation and measurement, loyalty programme design, customer segmentation, or advanced builds in SQL and HTML email • Design solutions that give clients a lasting competitive advantage, delivered in phases that add value at each step towards the long-term vision • Lead solutioning and prioritisation conversations in ambiguous client environments, breaking large programmes into achievable milestones • Build trusted relationships with Director, VP and C-suite stakeholders that outlast any single project • Make sure Massive Rocket brings a strong, defensible point of view to every engagement you support • Use data to anchor every recommendation, and turn complex problems into clear decks, documents and conversations • Measure the impact of your work with control groups, holdouts and A/B tests, and report regularly on what it means for client revenue, retention and engagement • Run training that raises skills across the delivery team, and create frameworks, playbooks and documentation that others actually use • Mentor a wide range of teammates informally, and be the role model junior consultants want to grow into • Lead best practice in your craft across Massive Rocket, such as CRM strategy, data standards and loyalty frameworks • Join pitch teams to help scope work, build IP and win new clients What Makes You a Great Fit • Proven, measurable impact: You can show the money. You have clear examples of revenue or retention growth from your work, measured against a control or holdout, and you’re used to presenting those results to clients. • Hands-on craft: Yo