Senior Digital Marketing Manager

THE ROLE 📝 We’re looking for a Senior Digital Marketing Manager to lead Form3’s digital growth and demand generation strategy, helping drive pipeline growth and brand development across our priority markets. Reporting to the Marketing Director, you’ll combine strategic ownership with execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. You’ll also identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results. You’ll work closely with Sales, Customer Success, Product and the wider Marketing team, aligning marketing activity with commercial priorities and identifying opportunities within strategic accounts. Responsibilities • Develop and own Form3’s digital growth and demand generation strategy. • Create go-to-market plans for products, propositions, markets and strategic announcements. • Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline. • Build account-based marketing programmes for high-value prospects and strategic accounts. • Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance. • Monitor performance across the marketing funnel and make insight-led recommendations. • Improve website performance, conversion rates, user journeys and marketing-driven engagement. WE’RE LOOKING FOR 🔍 Essential • 6+ years’ experience in B2B digital marketing, demand generation or campaign management. • Strong experience developing campaign strategies and delivering integrated marketing campaigns. • Proven ability to link marketing investment to revenue growth and return on investment. • Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation. • Practical experience using AI, automation and marketing technology to improve campaign performance. • Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy. • Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach. • Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions. Desirable • Experience within technology, SaaS, Fintech or payments. • Working experience across multiple markets e.g. UK/Europe/NA • Familiarity with tooling such as Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. HIRING LOCATIONS 📍 Here are the states that we are hiring from for this position: • United Kingdom • United States (Connecticut, Florida, New Jersey, New York, North Carolina) All new joiners start their first day in our office to collect the equipment needed to work remotely. We'll also arrange for some of your team to come in to say hi, ensuring you're supported and have a positive first few days with Form3! BENEFITS 🏝️ Form3 are a 100% remote, flexible business and are able to offer part-time working arrangements. We believe this enables our people to achieve amazing things with a healthy work-life balance. For further information on what it’s like to work here, and for more information on our full benefits package, visit our careers page. If you have any other questions, we’d be happy to discuss these with you during the interview process. ABOUT FORM3 💭 Revolutionising the world of payments with our cloud-native, multi-cloud platform. For more information about Form3, check out the following pages: What we do | Life at Form3 | Benefits | Payments Cannot Fail Series | .Tech Podcast OUR DEI&B COMMITMENT We hire talented people from a variet