Marketing Coordinator (Part-Time)

This is a half-time, 17.5 hours per week, fully benefits eligible position. Reporting to the marketing manager at Harvard Radcliffe Institute (HRI), the marketing coordinator is critical in reaching local, regional, national, and international audiences for all public conferences, exhibitions, lectures, and fellowship talks hosted by HRI. The marketing coordinator will develop and implement event marketing strategies, including producing a range of marketing materials for use on multiple platforms, maintaining contacts and program evaluation databases, coordinating all event outreach efforts, and working with individuals across HRI and Harvard University to support successful events. The ideal candidate will be a highly organized multitasker, relationship builder and facilitator, and thrive in a deadline-driven environment. They will have experience taking direction around goals and working both collaboratively and independently to achieve desired outcomes, incorporating feedback along the way and demonstrating a high degree of initiative and ownership.  Job-Specific Responsibilities: • Participates in the planning and execution of event-specific marketing plans. • Assists in creating and producing all digital marketing and advertising materials; collaborates with editorial, design, multimedia, and event programming colleagues on execution. • Researches and generates recipient lists targeting Harvard groups, higher education institutions, student groups, external organizations, and past event attendees; writes and submits event announcements to relevant Harvard calendars and digital publications. • Produces digital ads for Meta, LinkedIn, and other social media platforms as needed. Monitors engagement and modifies ad placement as necessary. • Analyzes engagement of promotional efforts and adjusts strategy as necessary. Evaluates engagement metrics and optimizes marketing initiatives to maximize audience reach and impact. • Work within a Salesforce customer relationship management (CRM) system to target appropriate database segments; create promotional emails; maintain contact records.  • Creates post-event surveys for public events, and drafts associated post-event emails to registrants. • Uses Pardot/Account Engagement to create and launch the Institute’s monthly ‘Radcliffe in the News’ internal communication to Radcliffe staff. • Manages assigned project timelines and communicates with stakeholders regarding promotional requirements, status, and deadlines. • Provides weekly updates on promotional efforts to communications colleagues and relevant department heads. • Recommends and experiments with new marketing approaches. Working Conditions: • This job is primarily performed in a temperature-controlled office environment. Physical Requirements: • The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • The employee must have the ability to sit at a desk for a minimum of seven hours a day and complete tasks requiring repetitive use of hands. • Talking, hearing, and focusing for considerable lengths of time are required.   Basic Qualifications: • Three years’ experience in event marketing and communications, specializing in digital and social media marketing. • Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must. Additional Qualifications and Skills: • Strong writing, editing, and proofreading skills and knowledge of online content strategy and creation, and/or experience with SEO. • Strong interpersonal and teamwork skills • Familiarity with Salesforce and/or similar CRM softw