Senior Product Manager, AI Adoption & Growth

Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. The Role Demandbase is accelerating its Agentic Marketing roadmap to bring customers an AI-native platform that performs critical B2B marketing jobs on behalf of marketers. We are looking for a senior product manager to ensure those capabilities do not merely ship; they become trusted, habitual, and monetizable parts of how marketing teams work. This role will own the customer journey from initial discovery and first value through repeat AI usage, cross-capability adoption, consumption growth, and commercial expansion. Strategic Responsibilities • Define the product-led growth strategy for Demandbase’s AI-native application • Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion • Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure • Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment • Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths • Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas • Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion • Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions • Create reusable growth patterns and platform requirements that can be applied across composable capabilities • Turn successful experiments into durable product experiences and operating practices What You’ll Bring • 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms • Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes • Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization • Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision • Experience influencing multiple product teams without taking over their roadmaps • Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes • Familiarity with enterprise buying and adoption dynamics; understand that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion • AI product experience is strongly preferred Key Success Metrics • Establish a shared AI adoption and monetization funnel • Define activation for each priority JTBD and for the composed product experience • Reduce time to first meaningful AI outcome • Increa