Omnichannel Campaign Manager - Immunology

The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing. Key Responsibilities Campaign Execution & Risk Management • Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation • Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels • Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks • Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed • Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence • Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables Campaign Process Support & Standardization • Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned • Contribute to process standardization by following established playbooks, implementation guides, and RACI models • Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms • Partner with Marketing Operations on project management technology usage and optimization • Document campaign processes, learnings, and best practices for continuous improvement Stakeholder Collaboration & Communication • Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction • Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings • Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans • Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements • Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes • Bachelor's degree in Marketing, Business Administration, Communications, or related field • 5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries • Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams • Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms • Strong understanding of digital marketing channels including email, web, social, and display advertising • Experience working in matrixed organizations with multiple stakeholders • Excellent organizational skills with ability to manage multiple campaigns simultaneously • Strong communication and interpersonal skills with ability to build effective working relationships • Detail-oriented with strong problem-solving abilities Preferred Qualifications • Experience in pharmaceutical or healthcare marketing • Knowledge of medical/legal review processes for promotional materials • Familiarity with CRM systems and market