Web Growth & SEO Manager

At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable. Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity About the Role The Web Growth & SEO Manager will own how prospects find and move through the FourKites website, from search and AI answers to conversion. You will combine experimentation, SEO, GEO, and AEO into one growth roadmap. You will partner with the Web Developer owning technical implementation, so your focus is strategy, content, insight, and measurable growth. What You'll Do Strategy and experimentation • Own the website strategy, roadmap, and performance across brand, product, solution, and resource pages • Align web priorities with demand generation, product marketing, content, and sales stakeholders • Own the A/B testing program: research, hypotheses, prioritization, test design, analysis, and reporting • Maintain a testing backlog and a library of learnings that informs design and messaging • Partner with the Web Platform Lead on new builds, QA, and tooling SEO, GEO, and AEO • Own the SEO, GEO, and AEO strategy and roadmap, tied to topics that matter to pipeline • Define keyword, topic, and entity strategy for product, solution, industry, and thought-leadership content • Optimize on-page SEO: metadata, headings, internal linking, content structure, and refreshes of underperforming pages • Track and improve brand presence in AI-generated answers (ChatGPT, Gemini, Claude, Perplexity, Google AI features) • Structure content for extraction and citation: clear answers, FAQs, entity coverage, authoritative sourcing, and schema • Run technical SEO audits and write clear requirements for the Web Platform Lead to implement • Support off-page efforts that influence search and AI visibility, such as digital PR and third-party presence Analytics and insight • Own dashboards and reporting in GA4, Search Console, and SEO platforms (SE Ranking, SEMrush, or similar) • Report on traffic, rankings, AI visibility, conversion, and pipeline contribution • Define tracking requirements and work with the Web Platform Lead to implement and validate them Content and collaboration • Review content briefs and drafts for search intent and topical completeness • Partner with content, product marketing, and demand generation on campaigns and landing pages • Assist with SEO content creation What You’ll Bring • 5+ years in web strategy and optimization with B2B Enterprise SaaS experience preferred • Demonstrated results from structured experimentation and organic search programs • Solid technical SEO knowledge: crawlability, indexation, structured data, JavaScript rendering, and site architecture • Experience with Google Search Console, a major SEO platform, and a testing platform (VWO, Optimizely, or others) • Strong analytics skills in GA4 and tag management • A strong point of view on GEO and AEO with hands-on results • Working knowledge of HTML and CSS, enough to specify requirements and review work • Use of LLMs and AI tools in analysis and workflow automation • Clear writing and presentation skills; able to influence developers, writers, and executives Nice to Have • Experience with personalization or account-based web experiences • Experience with user research or UX testing • Webflow experience We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We e