Senior Digital Specialist, Paid Media

Senior Digital Specialist, Paid Media Summary This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA. Tanium is seeking a detail-oriented, data-driven Senior Digital Specialist, Paid Media, to help scale our presence on new and emerging digital advertising channels that support Tanium's go-to-market motion. Reporting to the Director of Digital Marketing, you will support the Digital team's channel strategy and make a measurable impact by executing campaigns, analyzing performance, and turning data into clear optimization recommendations. This role is a great fit for someone who loves digging into data, sweats the details, and wants to grow alongside fast-evolving ad platforms. You'll also learn best practices from a team managing significant investment across paid search, paid social, programmatic and video channels, giving you broad exposure to Tanium's global digital and demand gen programs. Job Function • Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations • Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team • Monitor daily budget pacing and flag spend or performance risks early • Run hands-on optimizations across creative, audiences, and bids • Use AI tools to accelerate performance analysis, reporting, and optimization, and help build automated workflows that scale the team's execution • Set up and maintain tracking, including pixels, UTM parameters, and naming conventions, with Marketing Operations, and validate that data flows accurately into Marketo and Salesforce • Partner with the Integrated Campaigns and creative teams to adapt messaging and creative for each platform • Support A/B testing and incrementality measurement • Stay curious about new ad platforms and features, and recommend tests to try Minimum & Preferred Job Qualifications Education • Bachelor's degree or equivalent experience Experience • 3 years of digital marketing experience, preferably in B2B technology • Solid understanding of how digital marketing works, including paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline • Hands-on experience with at least one major ad platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads; experience with emerging channels is a plus • Strong analytical skills, with comfort analyzing performance in Excel or Google Sheets, ad platform reporting, and GA4 • Familiarity with Marketo and Salesforce is a plus Other • Exceptional attention to detail and accuracy • A data-driven mindset, with the ability to turn numbers into clear, actionable recommendations • An AI-native mindset, with hands-on use of AI tools for analysis, optimization, or workflow automation • Proactive, transparent communication, including flagging risks early without being asked • Eagerness to learn new platforms quickly in a fast-moving environment • Strong organization and the ability to manage multiple campaigns at once About Tanium Tanium is the Autonomous IT company. As Al accelerates both innovation and risk, Tanium Atlas, the company's autonomous operating system, puts the full depth of the Tanium Autonomous IT Platform behind every IT and security operator - human and agentic. Tanium provides the real-time intelligence, agentic decision-making, and autonomous execution operators needed to detect, decide, and remediate at machine speed across their endpoint estate. T