Senior Director, Marketing (Demand Generation)

Senior Director, Marketing (Demand Generation) Location: US About AppViewX: AppViewX is the only machine and agent identity security company built for the AI and quantum era, bringing together discovery, automation, control, and intelligence. The AVX Platform helps enterprises reduce risk by providing complete visibility and governance over every machine and AI agent identity, automating their lifecycle, controlling their access, and proving compliance at the speed business demands. Trusted by global enterprises across financial services, healthcare, and technology, AppViewX is recognized as a leader in the IDC 2026 MarketScape for Certificate Lifecycle Management and KuppingerCole’s 2025 Non-Human Identity Management Leadership Compass. For more information, users can visit appviewx.com. Our Values Our values define how we work, make decisions, and deliver for our customers and each other. Some reflect strengths deeply engrained in how we work. Others represent the standards we are committed to building together. • We Do What We Say: We own our commitments, communicate honestly about progress, and measure success by results, not activity. • We Are Trusted Experts: We continuously build our expertise, offer candid guidance, and focus on the outcomes our customers and colleagues need. • We Raise the Bar: We stay curious, challenge the status quo, take smart risks, and turn better ideas into meaningful results. • We Win Together: We share information, debate openly, commit together, and recognize that our success is connected to the success of our customers and teammates. If these values reflect how you want to work and contribute, you will find an opportunity to make a meaningful impact at AppViewX. Role Overview We are looking for a Senior Director of Global Demand Generation to lead and scale our demand generation engine. You will own the strategy and execution across field marketing, digital demand generation, and integrated marketing campaigns, building pipeline, accelerating deals, and driving measurable revenue impact. This is a leadership role where you will manage a team, define the playbook, and partner closely with Sales, Product Marketing, and executive leadership to align marketing programs to business goals. You will bring both strategic vision and a bias for execution, comfortable setting direction one moment and diving into campaign performance data the next. Key Responsibilities • Lead and develop a high-performing demand generation team spanning field marketing, digital demand gen, and integrated campaigns. • Own the global demand generation strategy and be accountable for pipeline contribution, MQL targets, and revenue influence goals. • Build and manage field marketing programs including regional events, trade shows, executive roundtables, and partner activations. • Oversee digital demand generation including paid advertising, marketing automation, nurture programs, and web conversion optimization. • Partner with Sales leadership to align on territory plans, account targeting, pipeline coverage requirements, and sales feedback loops. • Design and execute integrated, multi-channel marketing campaigns across paid media, email, content syndication, SEO/SEM, and social. • Collaborate with Product Marketing to ensure campaigns are fueled by sharp messaging, differentiated positioning, and audience-relevant content. • Define, track, and report on demand generation KPIs including pipeline sourced, influenced pipeline, CAC, and program ROI. • Manage agency relationships, vendor partnerships, and the marketing technology stack supporting demand generation. Basic Qualifications • 10+ years of experience in demand generation, growth marketing, or integrated marketing roles, with at least 2 years in a