Senior SEO & AEO Manager

What the Role Is Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms like ChatGPT, Google AI Overviews, and Claude. As AI changes how parents research products, get advice, and decide what to buy, discoverability is a priority for Babylist. This role will define and execute that strategy end to end including the roadmap and measurement plan. You will work at the intersection of technical SEO, content strategy, and structured data to make sure Babylist is accurately understood, cited, and recommended wherever parents look for answers. You will partner with the teams across Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders and the executive team, and drive performance. This is an opportunity for someone who understands where search is heading and wants to build discoverability for one of the most trusted brands in pregnancy and parenting. The role sits in Growth Marketing. Who You Are • You have built and run an AEO program from first principles. You write question-based prompts and define the KPIs (citation share, visibility, share of voice). You pick a tracking tool and can say what is working, what is not, and what to do next. • You have deep technical SEO skills on a large, complex site. Rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates. Babylist has XM+ registry URLs and XK guides, so scale problems are the normal case. • You measure results beyond clicks. You link AI visibility, citations, and brand search to signups and revenue, and you work with paid search on how to attribute them. • You build with AI. You have shipped AI-assisted workflows, programmatic pages, or internal tools that moved rankings or citations. You would rather build a system that compounds than ship one-off pages. • Applied AEO or GEO experience , paired with a proven track record owning organic growth results. Experience at a consumer brand, marketplace, or publisher with a large content library is a plus. • You set content standards that drive organic traffic. FAQ structure, freshness cadence, and formatting that earns citations, delivered to editors and freelance writers as guidance they can use. • You are hands-on. You pull the data, write the brief, and fix the markup yourself.Nice to have: experience driving discovery through Reddit, YouTube, or short-form video, and building partner or sponsored organic programs without hurting editorial trust. • You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. • You understand agentic commerce, where AI assistants research and buy products for parents. You make sure Babylist’s product data, registry, and shop pages are structured so those agents can read, compare, and recommend them. How You'll Make an Impact • Own the organic search roadmap and its KPIs: SEO-driven activated registries against plan, clicks, top-3 rankings, and AEO citation share and visibility. • In your first 90 days, review our AEO tracking (two overlapping tools today), pick one, and lock the prompt framework and KPIs for Registry, Health and Shop. • Keep Google rankings stable and growing across the top categories of Babylist’s business. That covers the technical backlog, internal linking, and content freshness. • Move non-Registry visibility up in the categories where we trail the category leader today, with a thoughtful and actionable roadmap. • Build AI-driven systems with the internal AI Enablement team and Engineering. Replace vendor tools where an in-house build