Director, Audience & Connections Strategy

The Role The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP, Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients. You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions. You Will Be • Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels • Conducting analysis and research to uncover category, cultural, and consumer insights • Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions • Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions • Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives • Defining the measurement framework across the consumer journey, ensuring we aren't just tracking "clicks," but meaningful business outcomes • Representing the agency's strategic point of view in client presentations and new business pitches • Leading strategy and insights on new business pitches and collaborating closely with media strategy • Contributing to thought leadership initiatives that position the agency as an industry leader • Providing strategic guidance and feedback to cross-functional partners on assigned accounts You Must Have • 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment • Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward • Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels • The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results • A background supporting new business pitches and collaborating closely with media strategy • Experience presenting strategic recommendations to senior client stakeholders and internal leadership • Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels • Strong analytical skills with the ability to identify meaningful insights and patterns • Experience developing consumer journey frameworks and campaign platforms • Working knowledge with AI tools and being able to design creative prompts for ideation and framework development • A strategic mindset with a consumer-centric approach • Strong communication and presentation skills that inspire clients and teams • An understanding of media planning, research, and measurement methodologies What We Offer At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies a