Senior Website Manager

Headquarters: Burlington, MA OR US Remote Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment. Learn more at  www.veracode.com , on the  Veracode blog , and on  LinkedIn  and  Twitter . Veracode is seeking a Senior Website Manager to own the strategy, governance, performance, and ongoing evolution of Veracode.com. Reporting to the VP of Product Marketing and working closely with the Creative Director, this role will lead the website roadmap, improve operational excellence, and turn business priorities into high-performing digital experiences that increase traffic, engagement, lead generation, and conversions. You will own the web roadmap, lead the migration from WordPress to Webflow through launch and partner with marketing, creative, demand generation, operations, IT, and agency teams to translate business needs into scalable website experiences. You will oversee site infrastructure, reusable templates, page builds, campaign support, content publishing, and continuous optimization for speed, security, accessibility, SEO, GEO, and user experience. The Senior Website Manager will improve the full digital journey, from organic discovery and campaign landing pages to content engagement, form conversion, personalization, and post-click experiences aligned to priority personas. This role balances strategic ownership with hands-on execution. The Senior Website Manager should be comfortable setting priorities, managing stakeholders, improving governance, and jumping into the details of site updates, QA, analytics, campaign launches, and CMS operations when needed. This is a hands-on role. The manager will build and edit pages in Webflow, troubleshoot tracking and form issues, and review agency work in the code and configuration, not just in screenshots. Key Responsibilities • Migration Ownership — Take ownership of Veracode’s in-flight migration from WordPress to Webflow and drive it through launch and post launch stabilization. Align stakeholders, leadership, and agency partners on scope, timelines, deliverables, dependencies, risks, and success criteria. Validate and lead work on content and URL audits, redirect mapping, SEO/GEO/AEO preservation, analytics, integration testing and launch planning. • Day-to-Day Site Management — Manage daily website operations, intake, prioritization, page updates, QA, publishing, troubleshooting, and stakeholder requests while maintaining high standards for accuracy, usability, performance, and brand consistency. • Data and Analytics — Use GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to monitor traffic, behavior, conversions, attribution, and funnel performance, then translate insights into optimization priorities. • Content Governance and Quality Control — Maintain site content standards, taxonomy, metadata, redirects, page ownership, review cycles, archival processes, and content hygiene so the website stays accurate, discoverable, compliant, and easy to maintain. • Strategic Roadmap and Vision — Architect and execute web strategies that incorporate AI-enabled personalization, SEO, GEO, campaign performance, content experience, and conversion optimization to drive traffic, engagement, and pipeline impact. • Design Strategy & Governance — Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (