Senior Data Analyst, Lifecycle Marketing

ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLE At Thrive Market, data is core to how we operate, innovate, and grow. As we continue to scale, we’re looking for a Senior Data Analyst (Lifecycle Marketing) to play a critical role in turning data into strategic insight - guiding decisions for the Lifecycle Marketing team. This role goes beyond building dashboards or pulling reports. Reporting into the Senior Manager, Data Analytics & Engineering, you'll help translate complex data into clear, actionable insights that shape business outcomes. Whether it's analyzing member behavior, optimizing campaigns, or supporting cross-functional initiatives, you'll bring rigor, curiosity, and clarity to every conversation. You’ll be a trusted analytics partner to leaders across Thrive Market, connecting data to real-world outcomes, and helping teams make smarter, faster decisions every day. RESPONSIBILITIES • Lead high-impact, end-to-end analytics projects that inform key business and product strategies. • Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks. • Deliver clear, data-driven insights that influence decision-making across the organization. • Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance. • Identify data quality issues and help resolve inconsistencies across source systems. • Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements. • Collaborate with Finance to measure and forecast the financial impact of product and business decisions. • Respond to ad hoc analytical requests with accuracy, efficiency, and business context. • Bring thought leadership to Thrive Market’s data practices — recommending new ways to enhance our analytical toolkit and processes. Support the Retention Marketing Team: • Partner with the Retention Marketing team to evaluate customer journey touchpoints, measuring the effectiveness of email, SMS, and app engagement campaigns. • Build dashboards and models to monitor lifecycle KPIs (churn, reactivation, engagement rates), identifying opportunities to improve retention and loyalty. • Deliver insights that inform personalization strategies and CRM segmentation, enabling more relevant, data-driven communications that enhance customer lifetime value. QUALIFICATIONS • 7+ years of experience in data analytics, with a strong track record of business impact. • MBA with a focus in analytics, strategy, or a related quantitative field. • Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders. • Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance. • Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery). • Experience using DBT and Python for data manipulation, transformation, and processing. • Strong foundation in statistics and multivariate regression. •