Senior Media Director

ABOUT THE ROLE We are looking for a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a particular focus on financial services. You'll be the senior media strategist on your accounts: starting from each client's business goals, defining what success looks like in commercial terms, and building the audience, channel, and investment strategy to get there. This is a player-coach role. You'll set direction and lead the team, and you'll also be hands-on: building plans, running the analysis, and presenting the work yourself. The right person thinks like a business advisor first: someone who can explain to a CMO or head of distribution how media is moving the numbers they care about, who uses AI-powered tools to work faster and smarter, and who builds a team that does the same. YOUR DAY TO DAY Client Leadership • Serve as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholders • Build long-term relationships with senior clients as a trusted advisor on how media drives their business • Understand each client's business model, distribution strategy, competitive landscape, and go-to-market priorities, including the regulatory, compliance, and brand-safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brands Media Strategy & Planning (hands-on) • Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocations • Develop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demand • Lead audience strategy, segmentation, and journey development across complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers • Build scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixes • Use AI-powered tools across the planning workflow to reduce manual work and create more time for strategic thinking Measurement & Business Impact • Define success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growth • Bring a test-and-learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attribution • Turn performance data into investment recommendations and help clients understand the tradeoffs behind each decision Team Leadership • Supervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to client business results, and use AI tools effectively • Work alongside the team on day-to-day deliverables, modeling the quality and rigor you expect • Help establish best practices and repeatable, AI-enabled processes for planning, measurement, and reporting Business Growth • Spot opportunities to expand our work with existing clients and partner with Client Leadership to pursue them • Lead the development of proposals and scopes of work, and contribute strategic thinking to new business pitches • Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work WHAT YOU BRING • • 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results • Financial services experience is required; asset or wealth