Brand Lead

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.   Brand Lead Join a team where your strategic thinking and creativity will directly shape how we engage healthcare professionals and patients. As Brand Lead, you will develop clear, insight-driven plans and run integrated campaigns that improve health outcomes. You will collaborate closely with colleagues across medical, sales, market access, and global teams. We look for a proactive, curious, and collaborative person who wants to grow their skills while making a meaningful impact. This role offers you the chance to advance your career by contributing to GSK’s mission of uniting science, technology, and talent to get ahead of disease together.   Responsibilities: This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:  - Develop and own the local brand strategy and annual plan aligned with regional and global priorities.  - Use customer and market insights to design integrated campaigns for healthcare professionals and patients across multiple channels.  - Adapt and execute global campaigns locally, ensuring compliance with laws, codes of promotion, and company policies.  - Collaborate effectively with cross-functional teams including medical, sales, market access, and supply partners.  - Monitor performance through clear key performance indicators, analyze results, and inform decisions to improve brand impact.  - Manage relationships with external experts, key accounts, and patient groups to strengthen engagement and gather insights.    Why You? Basic Qualification   We are seeking professionals with the following required skills and qualifications to help us achieve our goals - Bachelor’s degree in life sciences, engineering, marketing, business, or a related field.  - Minimum 2 years’ experience in pharmaceutical brand management, marketing, or commercial roles.  - Proven experience delivering integrated or multichannel marketing campaigns.  - Strong understanding of customer segmentation, customer journeys, and healthcare professional engagement.  - Excellent communication and stakeholder management skills in cross-functional teams.  - Fluent in Turkish and good working knowledge of English.   Preferred Qualification   If you have the following characteristics, it would be a plus - Experience in specialty therapeutic areas such as respiratory, and similar  - Experience working with regional or global brand teams.  - Familiarity with analytics tools and using data to make informed decisions.  - Experience managing external expert relationships, key accounts, or reimbursement processes.  - Knowledge of regulatory and promotional codes specific to Türkiye.  - Experience with digital platforms, patient support programs, or call center initiatives.     Working model This role is based in Türkiye and offers a hybrid working model. Regular presence in the office is expected. Travel within Türkiye may be required up to 40% of the time.    What You Will Bring  - A collaborative mindset and the ability to build strong working relation