(EG0075) Senior Adobe Journey Optimizer

Join   Nortal   for your next big adventure. We are   seeking   a Senior Adobe Journey Optimizer to join our team. • Say Goodbye to Micromanagement:   We   champion   autonomy, open communication, and respect for diversity as our core values. • Outcomes Over Hours:   We believe in a work model focused on impact, providing you with the flexibility to balance your professional success with your personal well-being. • Vibrant Community:   Join our close-knit LATAM remote team and connect through tech talks, virtual coffee breaks, and team-building activities. • Support from Day One:   Our People Care team is here to support you throughout your journey, from wellness check-ins to professional growth. Our benefits   ✨ • Competitive USD salary. • 100% remote work:   While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM. • Paid   off   &   national   holidays:   Take   the   time   you   need   according   to   your   country’s   regulations   while   receiving   your   full   salary. • Sick leave:   Focus on your health without   stress. Take the necessary time to recover and feel better. • Annual   credit:   Spend   it   on   the   perks   you   love   to   enhance   your   work-life   balance. • Team-building activities:   Join us for coffee breaks, tech talks, and after-work gatherings to bond with your   Nortal   family and feel part of our vibrant community. • Birthday off:   Enjoy an extra day off during your birthday week to celebrate in style with friends and family. About the project As a Senior Adobe Journey Optimizer you will be responsible for leveraging the Adobe Journey Optimizer platform to design, implement, and optimize personalized customer journeys across various channels. This role requires a deep understanding of customer behavior, data analysis, and marketing automation techniques to drive engagement, conversions, and retention. What   you’ll   do • Develop and execute personalized customer journeys using Adobe Journey Optimizer, incorporating various touchpoints such as email, SMS, push notifications, and more. • Collaborate with cross-functional teams including marketing, data analytics, and IT to gather requirements, define audience segments, and implement targeted campaigns. • Utilize Adobe Experience Cloud tools to analyze customer data, identify insights, and optimize journey performance. • Implement A/B testing and multivariate experiments to continuously improve campaign effectiveness and conversion rates. • Monitor key performance metrics and provide regular reports and insights to stakeholders, highlighting successes and opportunities for optimization. • Stay up-to-date with industry trends, best practices, and platform updates to drive innovation and maximize the impact of Adobe Journey Optimizer. What makes you a great fit   🎯 • 1+ year of Adobe Journey Optimizer (AJO): Hands-on experience designing, implementing, and optimizing customer journeys. • 3+ years of Marketing Automation: Experience managing automated, multichannel campaigns (email, SMS, push notifications). • 2+ years of Customer Journey Management: Experience with journey mapping, personalization, and customer lifecycle strategies. • 2+ years of Audience Segmentation & Data Analysis: Experience defining target audiences and analyzing customer behavior. • 1–2+ years of Adobe Experience Cloud: Familiarity with Adobe Experience Platform (AEP), Adobe Analytics, or related solutions. • 2+ years of Campaign Optimization: Experience with A/B testing, performance tracking, and conversion optimization. • 2+ years of Stakeholder Collaboration: Experience working with Marketing, Data, and IT teams. Global Impact, Local Culture   🌍 Fo