3D AI Generalist - 6 Months Contract

The Generative AI Artist creates images and sequences that support every stage of a project at Rodeo FX: visual direction, pitches, previs, IP development, and increasingly, final shots for broadcast. At Rodeo FX, AI is a creative tool in service of an artistic intention. It does not replace it. Within the Toronto Ads, Post & AI department, this person works closely with our compositing, 3D, real-time, and art direction teams. Their role is to extend what these teams can do: explore more creative directions earlier and deliver imagery that holds up in production. This is a hybrid role grounded in the realities of advertising production, requiring both a strong creative eye and technical rigor. Key Responsibilities Master Your Craft • Build and maintain your own workflows in ComfyUI, combining multiple models based on the needs of each shot. • Train LoRAs on image and video models and prepare the required datasets, including image selection and balancing for pose and lighting. • Test new models methodically and select the right tool based on quality, control, turnaround time, and cost. • Deliver professional-quality visuals quickly and consistently, in line with studio standards. Creative Quality • Generate visual directions, lookframes, key visuals, animatics, and final shots for advertising projects and IP development. • Think in cinematic terms: framing, lens choice, lighting, camera movement, and editing rhythm. • Use AI to explore, iterate, and propose creative possibilities without replacing human artistic intent. • Ensure every image supports the story, the intended visual language, and the overall consistency of the project. Technical Quality • Maintain consistency of characters, products, and visual worlds from one shot to the next. • Ensure work is reproducible: save workflows, document model versions, and create results that can be recreated. • Deliver outputs in formats that can be used by compositing, 3D, and finishing teams, including the appropriate color space, resolution, frame rate, and passes. • Use live-action plates, on-set capture, or mocap data to guide generation. • Explore generative 3D techniques, including Gaussian Splatting and image-to-3D, for environments and previs. • Track credit and compute usage across projects and report on it as needed. Communication • Work closely with art directors, supervisors, producers, and artists across other departments. • Clearly explain to producers and clients what AI can do, what it cannot do, and what it costs. • Be comfortable saying when AI is not the right solution for a shot. Responsibility • Respect copyright, consent requirements related to a person's likeness, and the commercial licensing terms of every tool used. • Protect the confidentiality of client materials: no client content may be uploaded to a platform that has not been approved by the studio. Learn, Share and Grow • Actively stay current in a field that evolves every month. • Document methods and contribute to the internal library of workflows, LoRAs, style references, and test results. • Train artists from other departments and contribute to a creative, rigorous, and collaborative AI culture at Rodeo FX. • Portfolio demonstrating strong taste and visual judgment, including composition, lighting, style, and storytelling. • Artistic background in illustration, photography, concept art, compositing, motion design, cinematography, or a related discipline. • Strong proficiency with ComfyUI and the ability to build custom workflows and graphs. • Experience training LoRAs and preparing datasets. • Proficiency with at least two video-generation models and several image-generation models, with a strong understanding of their respective strengths and limitations. • Understandi