Senior Creative Strategist – Paid Social / Online Video (m/f/d)

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community. As Senior Creative Strategist , you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels. Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective. You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time. Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward. What You’ll Do • Develop creative concepts and write scripts, hooks and copy for paid social and YouTube ads, drawing on audience needs, brand priorities and campaign learnings. Formats include creator-led videos, AI Videos, product demos, motion graphics, and static ads. • Work closely with our AI Video Creator to develop feasible concepts, provide clear scripts and briefs, and give actionable creative feedback throughout AI video production. • Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc. • Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next. • Use insights and performance data to improve creative output and messaging • Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live. • Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment. • Collaborate with the Social Organic & Creator team to ensure brand consistency and share creative learnings across paid and organic social. • Explore AI tools and workflows to improve creative speed and efficiency What You’ll Bring • 8+ years of experience in brand, social creative, content strategy, or similar roles • Strong experience with short-form content production • Solid understanding of platforms like Meta, YouTube, and TikTok • Proven ability to turn brand ideas into effective ads and social content • Data-informed mindset with strong creative judgment (no heavy analytics required) • Experience briefing creators and creative production • Comfortable making clear go/no-go creative decisions • Hands-on experience using AI tools for creative production or iteration. Experience in collaboration with an AI Video Content Creator or similar production role is a plus. • Fluent English and German skills at minimum C1 level • Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus What This Role Is Not A community or social media management role A pure performance marketing or media buying role A traditional brand campaign role focused only on large launches An agency coordination role without c