Senior Paid Social Manager

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: • Tide is available for UK, Indian, German and French SMEs • Over 2 million members globally and rapidly growing • Over $300 million raised in funding • 3,000 Tideans globally • Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About You We’re looking for a Senior Paid Social Manager who can strategically lead and scale our acquisition efforts across paid social channels in the UK and Europe. You’ll bring deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving large-scale growth. You will be responsible for leading strategy, execution, and innovation in our paid social performance, ensuring we stay ahead of platform changes and industry trends. You’ll also have a clear view on how AI is changing performance marketing, and you’ll build a team that uses it well. You’ll be a Meta expert, with hands-on experience across bidding strategies, audience segmentation, attribution, and creative testing. Additionally, you’ll have experience scaling campaigns across TikTok, Twitter, LinkedIn. You’ll be a martech-savvy professional, comfortable with tracking solutions, first-party data activation, working with MMPs and advanced attribution modeling. You will play a key role in shaping Tide’s international expansion and long-term paid social strategy, ensuring that performance marketing continues to be a key growth driver. This is an opportunity to lead and grow Tide’s in-house Paid Social team as an AI-enabled team, making a significant impact on the business. Some of the things you’ll be doing: • Owning and scaling paid social performance globally , ensuring we maximise efficiency and return on investment across all platforms. • Managing and optimising multi-million-pound budgets , using advanced bidding strategies and automation tools to drive sustained growth. • Building an AI-enabled paid social team , deciding which work AI should handle (creative production, reporting, bid and budget management) and which stays with people, then training the team to work that way. • Embedding AI into creative and testing workflows , using generative tools to develop concepts, copy and variants faster, with clear quality, brand and compliance checks. • Using AI and automation across the account , from platform tools such as Advantage+ to custom scripts, agents and reporting workflows that cut manual work. • Developing and executing the paid social roadmap , identifying new opportunities, testing innovative strategies, and expanding our presence across emerging platforms. • Driving a full-funnel approach , from awareness campaigns to high-intent lead generation and conversion, leveraging creative and audience insights. • Collaborating with cros