Advanced Analytics Manager, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About the Role As a Manager, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will be partnering with your Analytics counterparts and cross-discipline team members across the United States and Bogotá, helping to create continuity among the various teams. Some of the things we’d like you to do : • Everything with marketing data (collection, cleaning, analysis, and validation) • Communicate advertising campaign insights generated by our analysis and share communication best practices internally • Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability • Support the wider Analytics team in implementing our measurement tools • Partner with members from other disciplines, including Planning, Investment, Activation, etc. • Transform complex data into actionable presentations • Proactively identify and resolve program & project issues, escalating appropriately • Stay up to date on our product offerings and how they affect analytics • Managing vendor and client communications A bit about yourself : • Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising, or equivalent experience • At least C1 English language proficiency or equivalent • 4-6 years of experience working in a marketing analytics-based role, preferably in a media agency or media research company • Proficiency in Excel, PowerPoint (Google Workspace a bonus) • Exposure to the measurement of both Brand and Direct Response marketing campaigns • Strong project management skills • Strong verbal and written communication • Strong attention to detail and ability to manage multiple tasks • Highly organized and efficient under pressure • Natural affinity for numbers/data and a passion for playing with data in order to solve problems • Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc. • Experience with generative AI tools (Gemini, ChatGPT, Claud