Associate Director, Amazon Performance Marketing & Retail Media

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Unite WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team. Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business. Role Summary & Impact The Associate Director, Amazon Performance Marketing & Retail Media will serve as a strategic and hands-on commerce media leader embedded within Unilever, with a particular focus on the Amazon ecosystem. This role sits at the intersection of retail media, performance marketing and commerce strategy. You will help shape Amazon media strategy across Sponsored Ads and DSP while translating media performance, shopper behavior and category dynamics into actionable recommendations that drive growth. The ideal candidate combines deep Amazon media expertise with strong commercial acumen. You should be equally comfortable evaluating campaign structure, keyword and bidding strategy, and media investment as you are advising stakeholders on category opportunities, growth priorities and broader commerce strategy. Key Responsibilities Commerce & Performance Media Leadership • Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP. • Conduct hands-on audits across campaign structure, keyword strategy, bidding, budget allocation and search-term harvesting. • Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies. • Develop full-funnel approaches spanning search, competitive conquesting, retargeting and prospecting. • Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new-to-brand acquisition. • Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics. • Partner with finance stakeholders on forecasting and spend pacing. Category & Growth Strategy • Build Amazon category growth strategies spanning assortment, hero SKUs and price-pack architecture. • Identify category whitespace and competitive opportunities. • Translate search behavior and consumer demand signals into actionable category and business insights. • Develop annual and quarterly media investment frameworks aligned to category priorities. • Evaluate incrementality and halo impact across retail and brand marketing. Integrated Media & Client Partnership • Connect retail media investment with broader brand marketing initiatives and objectives. • Bring together performance, commerce and brand considerations to identify where Amazon can support broader growth objectives. • Translate complex media performance into clear recommendations for client and agency stakeholders. • Operate effectively within an embedded, highly collaborati