Associate Director, Paid Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . As an Associate Director, Biddable Media, you will lead the strategic development, activation, and optimization of cross-channel biddable media programs, with a primary focus on Paid Social and Programmatic. You will serve as the senior day-to-day client lead, driving integrated media strategies that deliver measurable business outcomes while ensuring operational excellence across campaign planning, execution, and performance. You will be responsible for identifying innovative opportunities across audience targeting, automation, platform capabilities, and emerging technologies to maximize campaign effectiveness. In addition, you will mentor and develop team members while fostering collaboration across media, analytics, strategy, and creative disciplines. Skills and Experience • Lead the development of Paid Social and Programmatic strategies that align with client business objectives, leveraging audience insights, data, and platform innovation to drive performance. • Serve as the primary client point of contact for all biddable media activations, providing strategic recommendations, performance insights, and proactive optimization opportunities. • Drive integrated planning across Paid Social, Programmatic Display, Video, CTV, Native, Audio, and emerging digital channels to ensure cohesive audience engagement throughout the customer journey. • Partner with analytics and measurement teams to establish KPIs, evaluate campaign performance, and translate findings into actionable business recommendations. • Champion testing, learning, and innovation initiatives across platforms, including advanced audience strategies, automation, AI-driven optimization, incrementality testing, and emerging ad products. • Lead Associate Directors, Managers, and Associates in developing strategic, data-driven media plans and activation frameworks that deliver against client goals. • Oversee campaign execution, pacing, optimization, quality assurance, and budget management across Paid Social and Programmatic investments to ensure operational excellence. • Collaborate closely with media partners, ad technology platforms, publishers, and internal stakeholders to unlock new capabilities and drive competitive advantage for clients. • Develop and implement best practices, governance processes, and operational efficiencies that improve campaign effectiveness, scalability, and team productivity. • Support cross-functional integration with strategy, investment, analytics, commerce, and creative teams to deliver holistic media solutions. • Mentor and develop team talent by providing coaching, guidance, and leadership that supports career growth, technical expertise, and client management skills. • Keep senior leadership informed of key client opportunities, performance trends, marketplace developments, potential risks, and strategic recommendations that impact business growth Preferred Experience: • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. • 5+ Years experience planning/buying across all platforms, such as Meta, X, TikTok