Associate, Performance

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact: • Manage campaign implementation and collaborate with media owners, agency partners, planners, and internal buying teams to ensure all deliverables are launched accurately and on time across multiple markets . • Execute digital campaigns across media platforms including social, display, video, search, mobile, and programmatic channels. • Primarily manage and optimize campaigns on TikTok and Meta platforms , with additional exposure to platforms such as LinkedIn, YouTube, Snapchat, Pinterest, or other emerging channels. • Support managers on full-funnel campaign planning and activation strategies across awareness, consideration, conversion, and eCommerce objectives. • Implement campaign activities for established global brands across multiple markets , ensuring smooth coordination, optimization, and delivery aligned with campaign objectives and regional requirements. • Provide actionable insights during mid and post-campaign reporting to support in-flight optimizations and future campaign recommendations. • Apply knowledge of media landscape and digital channels to understand how media execution integrates into broader communication strategies. • Work closely with planners, clients, and internal stakeholders across regional/global markets to ensure clear communication on campaign strategy, timelines, deliverables, and performance updates. • Assist the team in all aspects of servicing clients to standards of excellence. • Ensure financial processes are followed, including client setup, billing, invoicing, and campaign tracking requirements. • Manage multiple campaigns and stakeholders simultaneously while maintaining strong attention to detail and execution quality. • Keep learning and developing industry knowledge, platform expertise, and understanding of emerging technologies and trends. • Any other projects or tasks as assigned from time to time. Skills and Experience: • Bachelor’s degree or diploma in Media & Advertising, Mass Communication, Digital Marketing, Computer Science, or equivalent experience. • Experience in Digital Marketing, Paid Social, Performance Marketing, or relevant internship programs is preferred. • Hands-on experience with TikTok and Meta campaign execution across full-funnel objectives is strongly preferred. • Experience with DV360, Google Ads, Campaign Manager 360, or other programmatic/ad tech platforms is a plus. • Strong understanding of digital media platforms, media planning fundamentals, and campaign optimization principles. • Fluent English communication skills (both written and verbal) are required, as the role involves working closely with international clients and regional stakeholders across multiple markets. • Strong project management and stakeholder management skills , with the ability to manage multiple campaigns and timelines simultaneously. • Proficient in Microsoft Excel and PowerPoint. • Strong analytical, problem-solving, and time management skills. • Detail-oriented, meticulous, responsive to deadlines, and able to multitask in a fast-changing environment. • Strong willingness to learn, adap