Head of Alliance Sales

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Role Summary and Impact As the Head of Alliance Sales for the Google Choreograph Partnership, you will lead the strategic direction and execution of alliance sales initiatives across North America. You will be responsible for developing and nurturing high-impact partnerships with Google and other key stakeholders, driving joint business opportunities, and expanding Choreograph’s footprint in the digital strategy and planning ecosystem. This role is pivotal in aligning Choreograph’s advanced data and technology solutions with Google’s platforms, enabling breakthrough media and marketing outcomes for clients. You will collaborate cross-functionally with product, strategy, and client teams to architect innovative solutions, influence go-to-market strategies, and ensure successful partnership activation. Your leadership will shape alliance strategy, accelerate revenue growth, and reinforce Choreograph’s position as a leader in digital transformation. Role Responsibilities • Develop and execute alliance sales strategies with Google and other strategic partners to drive joint business growth and client impact. • Build and nurture senior-level relationships with Google, clients, and internal stakeholders to identify and activate new partnership opportunities. • Lead cross-functional teams to architect and deliver integrated solutions leveraging Choreograph’s data, technology, and media capabilities. • Influence go-to-market strategies and ensure successful activation of partnership initiatives, including joint marketing, product launches, and client engagements. • Drive revenue growth by identifying new business opportunities, negotiating partnership agreements, and managing alliance pipelines. • Represent Choreograph in external forums, industry events, and client meetings as a thought leader in digital strategy and partnership innovation. • Monitor market trends, competitive landscape, and emerging technologies to inform alliance strategy and maintain Choreograph’s leadership position. • Collaborate with product, strategy, and client teams to ensure alignment and maximize partnership value. • Track, report, and communicate partnership performance metrics to senior leadership and stakeholders. • Foster a culture of collaboration, innovation, and continuous improvement within the alliance sales team. Skills and Experience • Extensive experience in alliance sales, partnership management, or business development within digital media, te