Intern, Content Analytics, Italy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact WPP Media is looking for a curious and analytical intern to join the Content Analytics team, supporting the analysis of digital content performance and social media conversations for leading global brands. The intern will work alongside analysts and strategists to collect, analyze and interpret digital and social data, leveraging AI-driven platforms such as WPP Open to enhance data exploration, insight generation and reporting. The role will contribute to transforming data into actionable insights for marketing, content and communication strategies, combining analytics, consumer understanding and AI-enabled tools. You will gain hands-on experience in digital analytics and content intelligence, exposure to global brands and multi-market digital strategies, training on social listening platforms, data analysis tools and reporting methodologies, opportunity to work in an international, fast-paced media and marketing environment. Activities • Content & Social Performance Analysis Support the analysis of digital and social media performance, monitoring key metrics such as engagement, reach, views, conversation volume and sentiment across different platforms. • Content Insights & Trend Identification Analyze content performance to identify top-performing formats, narratives and emerging trends, providing insights to support content optimization and strategy. • Web Listening & Consumer Insights Assist in the analysis of online conversations, consumer sentiment and emerging topics across social media, forums, blogs and news platforms. • Reporting & Data Visualization Support the creation of reports, dashboards and presentations, integrating insights generated through both traditional analytics tools and AI-enabled platforms. • Competitive & Market Analysis Conduct benchmark analyses to understand brand positioning, content strategies and digital performance compared to competitors. • Collaboration with Strategy & Client Teams Work closely with data analysts, strategists and account teams to support data-driven storytelling and campaign evaluation. Skills and Experience • Bachelor’s or Master’s degree in Marketing, Communication, Economics, Data Analytics, Statistics or related fields • Strong interest in digital marketing, social media and data analysis • Familiarity with major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and their metrics • Basic knowledge of data analysis tools (Excel, Google Sheets); experience with Power BI, Tableau or similar tools is a plus • Curiosity for digital trends, online communities and content performance • Strong analytical mindset and attention to detail • Ability to synthesize data into clear insights • Good communication and presentation skills • Fluent English Life at  WPP Media  & Benefits   Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media