Manager, Retail Media Search

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Unite WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team. Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business. Role Summary & Impact We are seeking a Manager, Retail Media Search with deep, hands-on experience building, managing, and optimizing sponsored search campaigns across leading retail media networks. This role is ideal for a retail search expert who understands how consumers discover and purchase products across digital marketplaces and can translate search data into measurable sales growth. You will lead retail search strategy and activation across key retail media platforms, with a strong emphasis on campaign performance, keyword strategy, bidding optimization, product-level targeting, and return on advertising investment. Working closely with the Director, Commerce Search, you will manage complex retail search programs, develop scalable optimization frameworks, and identify opportunities to improve performance across clients, retailers, and product portfolios. You will also help advance the team's retail search capabilities, mentor team members, and establish best practices across a rapidly evolving retail media landscape. Key Responsibilities Retail Search Strategy & Activation • Lead the day-to-day strategy, activation, and optimization of sponsored search campaigns across Amazon, Walmart, and other retail media networks. • Develop and execute keyword strategies, bidding methodologies, budget allocation, product targeting, and search placement strategies aligned with client business objectives. • Manage campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display where applicable, and equivalent retail search ad products across other marketplaces. • Identify opportunities to improve product discoverability, search visibility, conversion rates, sales growth, and advertising efficiency. • Own campaign execution, including setup, pacing, budget management, optimization, troubleshooting, and quality assurance. Performance Analysis & Optimization • Analyze campaign performance using metrics such as ROAS, ACOS, TACOS, CPC, conversion rate, impressions, click-through rate, and incremental sales where measurable. • Translate campaign data, search term reports, keyword performance, and competitive insights into actionable recommendations. • Identify opportunities to improve keyword coverage, reduce wasted spend, capture additional demand, and increase share of relevant search placements. • Develop and execute structured testing strategies across bidding, targeting, campaign structures, and optimization approaches. • Connect advertising performance with broader retail outcomes, including