Senior Associate, Commerce, Lebanon

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role summary and impact The Senior Associate, Performance Commerce plays a key role in managing and optimizing retail media campaigns across leading e-commerce platforms, driving sales growth and improving advertising performance. Also, independently manage day-to-day campaign operations, take ownership of reporting and optimizations, proactively identify growth opportunities, and support the development of commerce media strategies aligned with clients' business objectives. Has a solid understanding of all biddable commerce platforms • Demonstrate a strong understanding of all biddable commerce platforms and independently manage campaign setup, execution, monitoring, and optimization. • Implement best-in-class campaign structures and conduct regular optimizations aligned with client KPIs to drive sales growth and improve efficiency. • Effectively utilize commerce tools such as Pacvue and Helium 10 to identify opportunities and provide data-driven recommendations. • Proactively identify performance challenges and implement corrective actions. • Supports account executives with regular optimizations and tips to improve account performance based on clients KPIs. • Take full ownership of weekly, monthly, and quarterly performance reporting, ensuring accuracy, completeness, and timely delivery. • Support the development and implementation of commerce media strategies aligned with client business objectives. • Understands and owns the finance process for the client (PO, BO, invoicing) effectively • Act as a day-to-day point of contact for client performance queries and campaign-related requests. • Weekly, Bi-weekly InTouch with partners to deliver new testing techniques Skills and Experience   At   WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace   WPP &   WPP Media’s   shared   core   values:  • Be   Extraordinary   by   Leading Collectively   to   Inspire transformational Creativity.   • Create an   Open   environment by   Balancing People and Client Experiences   by   Cultivating Trust .  • Lead   Optimistically   by   Championing Growth   and Development   to   Mobilize the Enterprise .  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  • 1-3 years of experience within E-commerce, E-retail planning, and Amazon Ads. • Good understanding of Search and Display advertising, including media planning, campaign execution, and optimization. • Google Ads & Amazon Ads certifications are a plus, Amazon and commerce training certified.  • Has a strong understanding of eCommerce landscape in MENA and an opinion of this important space. • Strong analytical skills and data-driven thinking.  • Strong organizational skills and ability to review/update processes/procedures.  • Good project management skills and works well within a team. • Experience in using media measurement and analytics tools.