Senior Associate, Programmatic, Lebanon

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are seeking a highly skilled and experienced Senior Associate, Programmatic to join our commerce team – a dynamic and fast-paced team. The ideal candidate will have a deep understanding of the programmatic advertising landscape, excellent analytical skills, and a proven track record of driving successful programmatic campaigns, particularly on Amazon. More importantly, the candidate should be eager to learn and adapt to the requirements of the team and client. This role involves strategic planning, execution, and optimization of programmatic media buys to drive sales growth for commerce clients. • Campaign Management: Plan, execute, and manage programmatic campaigns across multiple DSPs, with specialization in Amazon DSP. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance. •  Audience Targeting: Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives. •  Performance Optimization: Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs. •  Platform Expertise: Maintain a deep understanding of various programmatic platforms (e.g., Amazon, DV360, The Trade Desk) and stay up to date on industry’s best practices and emerging trends. • Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Analyze data to identify trends, opportunities, and areas for improvement. • Vendor Management: Collaborate with external vendors (Amazon), including DSPs, data providers, and suppliers, to ensure smooth campaign execution and optimal performance. •  Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI. • Strategic thinking: Build data-backed, strategic recommendations on achieving client KPIs (sales, NTB, ROAS) through DSP for business reviews, annual strategies and ad-hoc consultancy. • Collaboration: Work closely with the rest of the commerce team and upper funnel media teams to align programmatic strategies with overall commerce and business objectives. • Innovation: Explore and test new programmatic technologies, strategies, and tactics to drive innovation and improve campaign performance. • Development: Working with line manager and team leadership to help train and develop junior team members. Leading by example motivates and encourages those with less experience.  Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Developm