Skills this job asks for
LeadershipStakeholder managementCommunication
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About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Key Responsibilities
Client Leadership & Strategic Planning
• Lead the development of integrated media and communication strategies aligned with client business objectives and long-term growth ambitions.
• Build trusted relationships with senior client stakeholders, acting as a strategic advisor across planning, investment, and business transformation initiatives.
• Translate business challenges into actionable, insight-led media strategies that deliver measurable commercial outcomes.
• Lead strategic planning across annual business plans, campaign roadmaps, product launches, and integrated marketing initiatives.
Digital Media Planning & Campaign Excellence
• Develop end-to-end media strategies across digital, commerce, social, search, and emerging media platforms.
• Partner with specialist teams to deliver integrated planning solutions that maximise marketing effectiveness and business performance.
• Ensure media plans are supported by audience intelligence, market insights, data analytics, and robust measurement frameworks.
• Drive excellence in campaign execution by maintaining high standards of planning quality, governance, and operational efficiency.
Data, Insights & Innovation
• Leverage consumer insights, audience data, category intelligence, and market trends to identify growth opportunities for clients.
Interpret complex data and research to develop compelling strategic recommendations and business narratives.
• Champion innovation by introducing new planning methodologies, AI-powered capabilities, and emerging media
• Encourage the adoption of WPP Open and advanced planning tools to improve strategic decision-making and campaign performance.
Client Growth & Business Development
Identify opportunities to expand client partnerships through proactive strategic recommendations and innovative marketing solutions.
• Support new business pitches by developing integrated communication strategies and presenting compelling client solutions.
• Drive thought leadership by sharing industry trends, best practices, and award-winning work across internal and client teams.
• Foster a culture of continuous improvement by initiating cross-category learning, strategic case studies, and innovation programmes.
• Build a culture of strategic excellence by coaching team members on planning frameworks, storytelling, client management, and presentation skills.
• Collaborate across the wider WPP Media network to unlock specialist capabilities and integrated client solutions.
• Ensure effective resource planning, performance management, and talent development across the team.
Skills & Competencies
• Extensive experience in integrated media planning, client leadership, and strategic communications.
• Deep understanding of offline and digital media ecosystems, audience planning, marketing effectiveness, and business strategy.
• Strong commercial acumen with the ability to translate business objectives into integrated marketing solutions.
• Excellent analytical, problem-solving, and strategic thinking capabilities. Outstanding stakeholder management, client servicing, and relation
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