Senior Digital Sales Enablement Lead

dunnhumby is looking for an accomplished Senior Digital Sales Enablement Lead (G3). This is a pivotal role within our growing Tesco Media team, with responsibility for shaping and delivering customer-led, insight-driven digital media propositions that accelerate commercial growth. The role will lead the development and go-to-market delivery of propositions across digital channels only, translating customer and advertiser needs into scalable solutions that create value for Tesco, clients and customers. The Senior Digital Sales Enablement Lead will partner with the Sales Enablement Manager on strategic priorities and build strong cross-functional relationships to ensure propositions are commercially compelling, operationally executable and successfully embedded across the business. Key accountabilities • Own the development of insight-led, customer-first propositions across digital media channels, ensuring they are differentiated, commercially viable and deliver measurable value for Tesco, clients and customers. • Shape and grow the digital proposition roadmap, identifying opportunities to create scalable solutions, unlock new revenue streams and strengthen return on investment. • Provide clear direction, coaching and subject-matter expertise to junior team members, supporting the development of market ready digital media propositions. • Lead the strategic planning and continuous optimisation of digital seasonal campaigns and customer-led digital propositions to maximise customer engagement, advertiser value and media revenue. • Build and influence senior stakeholder relationships across Tesco, the UK Enablement team, Media Planning, Media Insight and Measurement, Marketing and other relevant functions. • Translate customer, market and performance insight into compelling digital proposition strategies and sales narratives that equip Media Planning teams to confidently take solutions to market • Set and maintain a consistent standard for digital proposition go-to-market materials, ensuring resources are client-led, commercially persuasive and easily accessible to Media Planning teams. • Partner with Media Insight and Measurement to develop evidence-based narratives that clearly articulate the customer benefit, commercial opportunity and value of each digital proposition. • Own effective day-to-day relationships with key Tesco stakeholders, creating alignment, maintaining momentum and resolving issues at pace. • Lead the development of clear and engaging internal communications that build understanding, advocacy and adoption across the Media Planning team. • Design and lead digital proposition training ahead of market launch, ensuring teams are equipped with the knowledge, confidence and materials required to sell effectively. • Lead end-to-end deployment across digital channels, establishing robust plans, governance and decision points; proactively manage dependencies, risks and stakeholders to deliver each proposition on time and to a high standard What we expect of you Desirable • Proven experience leading complex, cross-functional projects involving multiple senior stakeholders. • Strong programme and project leadership capability, including the design of governance and processes that improve pace, quality and efficiency. • Strong commercial acumen, with the ability to assess value, prioritise opportunities and influence investment decisions. • Bachelor’s degree or equivalent relevant professional experience preferred. Essential • Significant digital media planning, marketing or sales enablement experience, with a strong understanding of digital media propositions and marketing communications. • Demonstrated ability to lead multiple complex workstreams, balance competing priorities and align stakeholders in a