Design Leader, Emerging Products

Design Leader, Emerging Products (Asana Service Management & Command by Asana) Asana Design is an inclusive and collaborative community of designers from diverse backgrounds dedicated to designing the future of teamwork . We are looking for a hands-on Design Leader to shape two of our emerging products: Asana Service Management and Command by Asana . In this 0→1 leadership role, you will thrive in early-stage ambiguity, partner closely with product, engineering, and research leadership to define the product design vision, and personally craft experiences that drive product-market fit . You will also represent design in strategic forums with senior and executive leadership, driving outsized impact on compa ny-level investments and roadmaps . This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve • Own the end-to-end design strategy and product vision across Asana Service Management and Command by Asana, driving directly toward product-market fit . • Stay hands-on in the design craft, balancing speed and quality to determine when to iterate rapidly with prototypes and when to execute deep design investment . • Integrate AI tools into the design workflow and champion thoughtful, human-centered, AI-powered product experiences. • Build, mentor, and lead a high-leverage, globally distributed product design team as these product spaces grow . • Partner closely with Experience Research to deeply understand and validate problem spaces across target IT, HR, and developer personas . • Establish design quality bars and scalable patterns suited for early-stage 0→1 products while maintaining alignment with Asana’s overall design system . • Represent design in reviews and strategic discussions with senior leadership and executives, providing a clear point of view to guide company-level decisions . • Collaborate cross-functionally with General Managers, Product Managers, and Engineering leads to align roadmaps with user needs . About you • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . • Proven track record leading product design from 0→1, successfully navigating ambiguity to achieve product-market fit . • Demonstrated experience hiring, coaching, and developing product design teams within fast-paced, evolving environments . • Strong systems thinker with expertise in cross-functional collaboration alongside engineering, product management, and research . • Credible communicator with experience presenting strategic design rationale, roadmap trade-offs, and product vision to executive leadership . • Fluency with emerging AI tools and techniques applied both to design workflows and product features . • Familiarity or experience with service management workflows (e.g., ticketing, incident management, ITSM/ESM) or d eveloper-facing products and platforms . At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every list ed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recogniz e you for the impact you have on our path to achieving our mission . We believe that compensation should be reflect